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![[Image] Highlight team Holiday party 2022](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png?width=1920&height=1080&name=%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png)
In the meantime, learn more here:
See What Trends Are Shaping the Beverage Industry
According to NIQ, 82% of people who buy non-alcoholic drinks also purchase drinks that contain alcohol. In other words, the world isn’t going cold turkey. But, as the average consumer seeks out healthier options, their purchase habits for alcoholic (and non-alcoholic) beverages are inevitably evolving. See if Gen Z is really abandoning alcohol the way headlines claim - download the report for full access.
CVS Health: Owning Success for Your Owned Brands
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In a breakout session for Retail Dive's virtual event on post-holiday season learnings, Mike Wier, Vice President of Store Brands at CVS Health sat down with Highlight Chief Revenue Officer Calista Corley to share how CVS Health’s best-in-class product development and evolution have created a brand portfolio that delivers on consumer wants and needs–and how the team has set themselves up for product success in 2025 and beyond.
