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The Highlight Reel

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Explore Understand intersection of opportunities and consumer needs to fuel innovation
Prototype Test and learn across product attributes to de-risk innovation
Validate Confirm product is launch-ready and delivers on its promise
Understand Evaluate evolving consumer preferences and behaviors
Optimize Continuously enhance the consumer experience
Expand Grow your innovation & renovation pipeline

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Industries
Alcohol & NA
Apparel
Food & Beverage
Footwear
Household Goods
Kids & Baby
Personal Care & Beauty
Pet Care

Featured Use Cases
In-Home Usage Testing
Alienation Testing
Competitive Benchmarking
Competitive Testing
Claims Testing & Substantiation
Concept Testing
Digital Testing
Prototype Testing
Rating & Review Generation
Taste & Sensory Testing
Audience Profiling
Package Testing

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Better-For-You
Sustainability
Functional Products
Private Label
Intimate / Sensitive

See the experts' predictions for CPG packaging trends in 2026

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Platform Product Use Cases Industries Featured Use Cases Content Expertise

Platform Overview New Features Highlight AI Survey Builder Insights Suite Community Turnkey Logistics Pricing Explore Prototype Validate Understand Optimize Expand Alcohol & NA Apparel Food & Beverage Footwear Household Goods Kids & Baby Personal Care & Beauty Pet Care In-Home Usage Testing Alienation Testing Competitive Benchmarking Competitive Testing Claims Testing & Substantiation Concept Testing Digital Testing Prototype Testing Rating & Review Generation Taste & Sensory Testing Audience Profiling Package Testing Resource Hub Case Studies Research Best Practices Trend Reports The Highlight Reel Better-For-You Sustainability Functional Products Private Label Intimate / Sensitive

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🚀 We look forward to learning more about your brand and how the Highlight platform can elevate your innovation.

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Learn more about the Highlight product intelligence platform

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Get to know Highlight's nationwide community

Our community of product testers and survey respondents are pre-vetted, highly articulate, and achieve completion rates at an average of 90% and above.

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Highlight's latest features

Highlight's internal team of research experts are always fine-tuning our platform to optimize for today's product building needs. See what's new in the platform this month.

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Look inside Highlight's Insight Suite

Highlight's automated analytics give users access to Scorecards, Crosstabs, Penalty Analysis, Instant Reports and so much more. Learn more about the Insights Suite.

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Highlight is the definitive product intelligence platform delivering fast, meaningful insights throughout the innovation lifecycle to enable brands to create products people love.

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