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INSIGHTS REPORTSee how consumer preferences have evolved
In the 2025 edition of the Highlight Sustainability Report, we look at year-over-year changes in the data from 2024 and explore how brands can create better products for people and the planet.
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CASE STUDYHow Simply used Highlight to confidently expand beyond gum
See how the Simply team conducted competitive testing, sensory testing, and positioning research using the Highlight platform.
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FRESH INSIGHTSSee what consumers really think of celebrity-backed brands
From Rare Beauty and Fenty to BERO and Stiller's, consumers have plenty of honest feedback on what they're thinking when they see a famous face on a label or ad.
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