More than a standard market research agency
Make confident decisions with research-grade software built for better products — in-depth insights, tailored to your ICPs, at the speed your business moves.
Built for innovators. Loved by product teams. Trusted by leading brands.
Research-grade methodology that makes everyone a market research pro
Every industry and customer is different, so a one-size-fits-all approach doesn’t work. Flexible, customizable software lets you tune research to your most pressing business questions.
Powerful software grounded in research-grade methodology gives you the flexibility, customizability, and support to run studies that hold up to scrutiny.
We take the time to understand your industry’s nuances, target market, and competitive landscape — delivering insights that are immediately applicable, not just interesting.
Data-driven strategies for a competitive advantage
We don’t just hand you raw data. Numbers and charts mean nothing without context, so we focus on clear recommendations backed by real-world evidence — buying behaviors, market gaps, campaign effectiveness.
If 60% of your audience prioritizes sustainability, we guide how to align product development and messaging to match. You don’t just get data — you get a plan to boost sales, deepen loyalty, and reduce missteps.
Get the in-context learning you need to build better products on real consumer insights — without the timelines, hand-offs, and price tag of the traditional agency model.
How Clorox replaced a slower agency model with fast, trusted insights
- 102% completion rate achieved in just 7 days with targeted category purchasers
- Real-time insights within a week; complete analysis within 30 days of shipment
- Competitive intelligence clarified purchase intent, price sensitivity, and shopping cart strategy
- Lightning-fast follow-up study optimized sensory attributes before the launch timeline locked
Highlight was a cost-efficient, visual solution that provided trusted insights FAST.
Getting started is simple
Define your objectives, create your survey, and set parameters for your ideal testers.
We handle recruitment and distribution to get your products into the right homes.
Feedback streams into the platform and becomes actionable insight as it arrives.
Market research solutions we provide
See exactly where you stand against the category and key competitors.
Prioritize the ideas and concepts with real consumer pull before development.
Learn which features actually move purchase intent for your audience.
Validate that your messaging resonates and your product delivers on it.
Common market research questions
Which market research solutions does Highlight provide?
A wide depth and breadth — in-home usage testing (IHUT), claims testing, concept testing, sensory testing, and package testing, among others — all on one integrated platform.
How does Highlight ensure the accuracy of its findings?
Reliable data starts with clear, neutral survey design and careful participant selection. Every tester is thoroughly screened to represent the demographics, psychographics, and lifestyles you need, with ongoing quality scoring and participation monitoring to keep the community engaged and the data trustworthy.
What’s the difference between quantitative and qualitative research?
Quantitative research focuses on numbers and statistics, like surveys; qualitative research explores behaviors and emotions. Highlight provides both in one platform, as an alternative to the outdated agency model.
How do I choose the right market research partner?
Look for deep experience in your sector, methodologies that match your goals — surveys, in-home testing, and beyond — and a proven track record of insights teams actually use to make decisions. And weigh communication: you want a partner with in-house expertise to guide you, not just another vendor.
Related use cases
See all use casesCompare the best concept testing platforms for CPG brands. Highlight’s concept testing tools screen ideas with real consumers—in-home or digital—in days.
Benchmark CPG products using real consumer insights. See how your items perform versus competitors in authentic home environments.
Claims testing with real consumers in context—validate messaging, substantiate performance, and launch with evidence before products hit shelf.
Choose faster innovation today
See why brands like Nestlé, Estée Lauder, and Colgate trust Highlight as their modern alternative to the market research agency.