Access in-depth, fast market research services tailored to your ICPs. Learn why brands like Pepsi and Nestle trust Highlight for market research.

Deep industry expertise for impactful market research

Every industry is different, and so are its customers. A one-size-fits-all approach to market research simply doesn’t work. Our powerful software is built on research-grade methodology that enables everyone to be a market research professional. Highlight provides the flexibility, customizability, and support you need to easily tailor your research to answer your most pressing business questions.

We take the time to understand your industry’s nuances, target market, and competitive landscape, delivering insights that are not only relevant but immediately applicable.

Market research solutions we provide might include:

Product benchmarking
Idea screening
Concept testing
Feature prioritization
Claims testing

Data-driven strategies for competitive advantage

Understanding your market is only half the battle. To truly stand out, you need actionable strategies based on reliable data. That's why we built Highlight's powerful software to provide a modern alternative to the market research agency: You'll get the in-context learning you need to build better products on real consumer insights.

High-quality research yields deep insights that empower your brand to create campaigns and products that resonate with your audience and outperform the competition.

Actionable insights to drive results

We don’t just hand you raw data. Numbers and charts are meaningless without context, which is why we focus on delivering insights that you can act on immediately. Whether it’s understanding consumer buying behaviors, identifying gaps in the market, or testing the effectiveness of a marketing campaign, we provide clear recommendations backed by real-world evidence.

For instance, if survey data shows that 60% of your target audience prioritizes sustainability, we’ll guide you on how to align your product development and messaging with those values.

Our goal is to help you translate insights into strategies that boost sales, strengthen customer loyalty, and reduce the risk of missteps. With us, you don’t just get data—you get a plan for success.

Market Research FAQs

Which market research solutions does Highlight provide?

Highlight provides a wide depth and breadth of market research solutions including:

How does Highlight ensure the accuracy of their market research findings?

Market research agencies ensure data reliability by combining rigorous sampling techniques, validated methodologies, and detailed statistical analysis. A key part of this process is reducing bias, which starts with designing clear, neutral surveys and continues with the careful selection of participants.

At Highlight, we take this one step further by implementing a rigorous vetting process for our product testers. Every product tester in our community is thoroughly screened to ensure they represent diverse demographics, psychographics, and lifestyles that match the needs of our customers.

Our onboarding process includes detailed profiling, ensuring testers provide honest and consistent feedback. To keep our community highly engaged and reliable, we continually monitor performance through feedback quality scores and participation metrics.

By cultivating a group of testers who are not only representative but also invested in the process, we provide customers with data they can trust to make informed, consumer-driven decisions. This approach helps eliminate unreliable or irrelevant data, giving brands the confidence they need in their market research results.

What’s the difference between quantitative and qualitative market research?

Quantitative research focuses on numbers and statistics (e.g., surveys), while qualitative research explores behaviors and emotions.

Highlight provides both. Learn more about qualitative and quantitative insights Highlight's integrated platform can provide as an alternative to the outdated market research agency model.

How do I choose the right market research agency? A market research agency should understand your industry inside and out. Experience matters—an agency familiar with your sector will know the challenges you face and how to get the right insights.

Next, check what methodologies they offer. Whether you need surveys, focus groups, in-home testing, or something more advanced, make sure their tools align with your goals.

Finally, ask for examples of their work. Look for a proven track record of delivering insights that businesses actually use to make decisions—not just data with no clear direction.

And don’t forget to consider their communication style; you want a partner who understands your needs and has the in-house expertise to guide you to success, not just another software or agency vendor.

For better products, you need more than a standard market research agency.

Trusted by teams of 1 to 1000+

Deep industry expertise for impactful market research

Data-driven strategies for competitive advantage

Actionable insights to drive results

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Market Research FAQs