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Explore & Ideate Understand intersection of opportunities and consumer needs to fuel innovation
Prototype & Test Test and learn across product attributes to de-risk innovation
Validate & Launch Confirm product is launch-ready and delivers on its promise
Understand & Diagnose Evaluate evolving consumer preferences and behaviors
Optimize & Refine Continuously enhance the consumer experience
Extend & Expand Grow your innovation & renovation pipeline

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Platform Product Use Cases Industries Featured Use Cases Content Expertise

Platform Overview Highlight AI Survey Builder Insights Suite Community New Features Explore & Ideate Prototype & Test Validate & Launch Understand & Diagnose Optimize & Refine Extend & Expand Alcohol & NA Apparel Food & Beverage Footwear Household Goods Kids & Baby Personal Care & Beauty Pet Care In-Home Usage Testing Alienation Testing Competitive Benchmarking Competitive Testing Claims Testing & Substantiation Concept Testing Digital Testing Prototype Testing Rating & Review Generation Taste & Sensory Testing Audience Profiling Package Testing Resource Hub Case Studies Research Best Practices Trend Reports Better-For-You Sustainability Functional Products Private Label Intimate / Sensitive

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Common use cases for Highlight

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Engaged audiences (1)

Taste & Sensory Testing

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Package Testing

Audience profiler (2)

Audience Profiling

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Digital Discovery

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Competitive Testing

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Highlight is the definitive product intelligence platform delivering fast, meaningful insights throughout the innovation lifecycle to enable brands to create products people love.

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