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Articles (27)
Quantitative survey questions (that finally give you something to work with)
Design quantitative survey questions that reveal what consumers really think about your ...
3 types of qualitative questions that tell you what to do next
Learn the types of qualitative research questions that reveal consumer insights. Build ...
Advanced market research techniques to get real insight
Explore advanced market research techniques through user testing. Connect with real ...
How to test concepts for execution risks, not just customer appeal
Discover how to conduct a concept test that reveals genuine consumer reactions. Validate ...
Product reformulation testing: How to test for success
Get honest consumer reactions to reformulated products before going to market. Validate ...
How to choose a market research platform that actually delivers what you need
Find out how to choose a market research platform that delivers reliable consumer ...
Why your product feedback conflicts (and what that actually tells you)
Turn conflicting or ambiguous consumer feedback into clear product decisions. Get ...
Customer-led growth for CPG brands to help prevent product failures
Customer-led growth puts consumers at the heart of your strategy. Use in-home testing to ...
Competitive usability testing to help predict market performance
Compare your product’s usability against competitors with real consumer feedback. ...
Product prototype development: a testing process that's built for decision-making
Learn how to develop product prototypes that resonate with real consumers. Discover ...
Stop the small-talk. Here's the best way to conduct in-depth interviews.
Conduct in depth interview research with real consumers in their homes. Get authentic ...
Top market research companies: your go-to guide for 2025
Discover the leading market research companies of 2025. From data-driven insights to ...
The psychology of packaging design that drives repeat sales
Packaging design can make or break your sales. Learn proven strategies and psychology ...
Concept testing questions: Getting the best IHUT-powered consumer insights
Stop getting surface-level feedback that doesn't predict real behavior. Learn how to ...
Concept screening: Don't look for concepts that score well, find the product-concept fit that will sell
Find out how you can improve your concept screening process by involving IHUT and your ...
Consumer Research Platforms: Choose for Your Customers, Not Your Convenience
Take a look at the top consumer insights platforms that amplify real customer voices over ...
Choosing a Contract Manufacturer: Beyond Specs and Into Consumer Reality
Choose contract manufacturers based on customer needs, not just specs. This framework ...
Market Research Analysis: Get Data that Isn't Diluted with Delulu
Discover how to perform market analysis that reveals what consumers actually do, not just ...
Benchmarking to Break the Mold: Create Better Products, Faster
Take your benchmarking out of the boardroom and into the lives' of your target customers. ...
From R&D to Reality: How IHUT Transforms NPD
In-home usage testing is in, guesswork and silos are out. Build products real people will ...
Innovation, Not Improvisation: Let Real Consumer Behavior Drive Your Product Development
Discover why innovation isn't improvisation. Learn how in-home usage testing (IHUT) ...
Cost Reduction Strategies That Start With Consumer Insights
Forget slashing features and cheapening materials. Discover how leading brands use ...
20 focus group questions that get beyond surface-level insights
These 20 focus group questions will bring your research to life…and pave the way for more ...
Why Modern Product Benchmarking Should Listen To Real People
Learn how modern benchmarking analysis uses real-world testing to transform product ...
Pet Food Testing: Getting Real Data from Real Homes
Use in-home pet food testing to get insights on pet preferences, owner satisfaction, ...