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Highlight 5/12/25 2:56 PM 2 min read

Reformulation for Regulators & Consumer Preferences

When a leading beverage brand needed to remove red dye from their formulation, Highlight ...
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Highlight 4/18/25 3:36 PM 1 min read

Agile At-Home Learning for Mondelez SnackFutures

SnackFutures by Mondelez needed in-context consumer feedback to prepare their latest ...
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Highlight 4/18/25 2:23 PM 1 min read

Product Optimization Testing for Freestyle Snacks

Freestyle Snacks came to Highlight to get real consumer feedback on their newest line of ...
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Highlight 4/18/25 11:06 AM 1 min read

Claims Validation for Wile Perimenopause Supplement

Feminine wellness brand Wile came to Highlight with a new perimenopausal supplement that ...
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Highlight 4/17/25 4:30 PM 1 min read

Product & Line Optimization for King’s Hawaiian

King's Hawaiian had new product prototypes ready to rock, but needed real consumer data ...
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Highlight 4/17/25 2:28 PM 1 min read

Country Luau Partners with Highlight for a Pre-launch Digital Test

In the competitive bevalc category, taste is king. That's why before they even developed ...
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Lukas Cartmell 4/16/25 11:02 AM 3 min read

Wear Testing Advice for 2025: What Every Apparel Brand Needs to Know

It's not enough to test for function. The best apparel brands are using wear testing to ...
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Vicky Frissen 4/7/25 1:22 PM 6 min read

From R&D to Reality: How IHUT Transforms NPD

In-home usage testing is in, guesswork and silos are out. Build products real people will ...
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Vicky Frissen 4/7/25 1:16 PM 7 min read

Innovation, Not Improvisation: Let Real Consumer Behavior Drive Your Product Development

Discover why innovation isn't improvisation. Learn how in-home usage testing (IHUT) ...
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Robin Kallsen 4/7/25 1:03 PM 8 min read

How to Manage Consumer Perception and Avoid Brand Reputational Damage

What do your target customers really want from your brand? Find out how market research ...
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Highlight 4/7/25 12:50 PM 1 min read

Agile Sensory Testing for Cat Litter Innovation

Sensory testing isn't just for humans! For pets like cats, sensory testing is a key stage ...
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Highlight 2/12/25 7:54 AM 6 min read

Method Series: Leveraging Your Highlight Data & Insights 101

Congratulations, you've finished your product testing. Now how do you take those data ...
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Highlight 1/23/25 10:22 AM 4 min read

8 Takeaways for Apparel Brands from Texworld 2025

Fresh off the heels of Texworld 2025, Highlight reflects on the trends shaping the ...
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Payal Rajpoot 11/5/24 1:37 PM 9 min read

Product Testing: Overview, Benefits, & Methods

Product testing reveals if your product meets customer needs before it reaches shelves. ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Dethrone Your Competition with Product Benchmarking

Product benchmarking is the process of comparing your products to your competitors’. ...
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Highlight 11/5/24 1:36 PM 20 min read

How to Choose the Right Product Testing Company For Your Needs

Successful consumer testing can make or break your product’s performance. Learn how to ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand

Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
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Vicky Frissen 11/5/24 1:34 PM 11 min read

What Is a Screener for a Survey, And Do You Really Need One?

A screener is a set of questions used to filter survey participants. Learn how they ...
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Highlight 5/23/24 1:00 PM 11 min read

18 FAQs About Highlight's In-Home Usage Testing Platform

Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
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Lukas Cartmell 4/25/24 2:43 PM 13 min read

11 Ways to Improve Apparel & Wear Testing for Clothing Brands

Apparel testing reveals how your potential customers feel about your products before a ...
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John Eigenbrood 3/28/24 10:35 AM 12 min read

21 Questions BevAlc Brands Can Answer with Product Testing

BevAlc brands need consumer insights, but product research can be complicated. Luckily ...
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Chelsea Stone 5/18/23 11:49 AM 9 min read

The Risks of Skipping Alienation Testing

Before making an update to your product, you need confidence in its viability to mitigate ...
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Highlight 4/4/23 12:27 PM 3 min read

Claims Testing to Stay Ahead in Uncertain Times

By conducting claims testing, companies can power through uncertain economic times and ...
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Highlight 1/6/23 2:44 AM 5 min read

Streamlining Concept Testing with Technology | Highlight

Technology has revolutionized product concept testing by providing time efficiency, ...
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Highlight 9/21/22 12:31 PM 1 min read

Alcohol Product Testing: The Top 5 Use Cases

What’s inside the can or bottle is critical for consumers to keep coming back for more, ...
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