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Reformulation for Regulators & Consumer Preferences
When a leading beverage brand needed to remove red dye from their formulation, Highlight ...
Agile At-Home Learning for Mondelez SnackFutures
SnackFutures by Mondelez needed in-context consumer feedback to prepare their latest ...
Product Optimization Testing for Freestyle Snacks
Freestyle Snacks came to Highlight to get real consumer feedback on their newest line of ...
Claims Validation for Wile Perimenopause Supplement
Feminine wellness brand Wile came to Highlight with a new perimenopausal supplement that ...
Product & Line Optimization for King’s Hawaiian
King's Hawaiian had new product prototypes ready to rock, but needed real consumer data ...
Country Luau Partners with Highlight for a Pre-launch Digital Test
In the competitive bevalc category, taste is king. That's why before they even developed ...
Wear Testing Advice for 2025: What Every Apparel Brand Needs to Know
It's not enough to test for function. The best apparel brands are using wear testing to ...
From R&D to Reality: How IHUT Transforms NPD
In-home usage testing is in, guesswork and silos are out. Build products real people will ...
Innovation, Not Improvisation: Let Real Consumer Behavior Drive Your Product Development
Discover why innovation isn't improvisation. Learn how in-home usage testing (IHUT) ...
How to Manage Consumer Perception and Avoid Brand Reputational Damage
What do your target customers really want from your brand? Find out how market research ...
Agile Sensory Testing for Cat Litter Innovation
Sensory testing isn't just for humans! For pets like cats, sensory testing is a key stage ...
Method Series: Leveraging Your Highlight Data & Insights 101
Congratulations, you've finished your product testing. Now how do you take those data ...
8 Takeaways for Apparel Brands from Texworld 2025
Fresh off the heels of Texworld 2025, Highlight reflects on the trends shaping the ...
Product Testing: Overview, Benefits, & Methods
Product testing reveals if your product meets customer needs before it reaches shelves. ...
Dethrone Your Competition with Product Benchmarking
Product benchmarking is the process of comparing your products to your competitors’. ...
How to Choose the Right Product Testing Company For Your Needs
Successful consumer testing can make or break your product’s performance. Learn how to ...
Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
What Is a Screener for a Survey, And Do You Really Need One?
A screener is a set of questions used to filter survey participants. Learn how they ...
18 FAQs About Highlight's In-Home Usage Testing Platform
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
11 Ways to Improve Apparel & Wear Testing for Clothing Brands
Apparel testing reveals how your potential customers feel about your products before a ...
21 Questions BevAlc Brands Can Answer with Product Testing
BevAlc brands need consumer insights, but product research can be complicated. Luckily ...
The Risks of Skipping Alienation Testing
Before making an update to your product, you need confidence in its viability to mitigate ...
Claims Testing to Stay Ahead in Uncertain Times
By conducting claims testing, companies can power through uncertain economic times and ...
Streamlining Concept Testing with Technology | Highlight
Technology has revolutionized product concept testing by providing time efficiency, ...
Alcohol Product Testing: The Top 5 Use Cases
What’s inside the can or bottle is critical for consumers to keep coming back for more, ...