Smarter product testing starts here
Highlight’s suite of AI-powered tools reduces time to insight, reveals critical findings, and powers fast decision-making.
AI-powered speed meets research-grade rigor
Highlight AI combines cutting-edge generative AI with our proven product testing protocols to help you:
Identify emotional drivers, themes, and hidden patterns — at scale.
Go from raw data to polished, shareable reports instantly.
Spend less time summarizing and more time strategizing.
AI guidance, from your first question
Insights are only half the story. Highlight AI works before fielding ever starts — scoping your project, reviewing your setup, and confirming your test will deliver the outcomes you expect.
Answer a few questions about your objectives and products, upload an existing brief, or describe your study in plain language — AI sets up your test according to embedded research best practices.
AI-powered Survey Review confirms your surveys are set up correctly — before it’s too late. Higher-level Project Review checks your entire test against research best practices.
Your demographic filters yield a 2% incidence audience. Rare combination: vegan · women 55+ · premium skincare.
A high-level Project Summary clearly outlines the scope of your test — objectives, timeline, and a cost calculator — for full visibility into the details before anything ships.
Before your study goes live, a Highlight research expert reviews your setup end to end — catching edge cases AI flags may miss and making sure your methodology is sound.
How LOLA is listening to their consumers using Highlight AI
- LOLA’s DTC-to-retail push required new packaging that showcases their differentiators.
- Highlight-powered research delivered both quantitative and qualitative feedback in just 7 days from survey finalization.
- Articulate respondents provided open-end responses averaging 14 words.
The AI summaries are incredibly valuable. Open-end responses are always the arduous part. Having that done for you reduces the amount of time from insight to action.
Launch research with confidence
Rigor on the way in, speed on the way out — AI works every step between question and decision.
Reach a community of testers pre-vetted for attention to detail, articulation, and thoughtfulness — community acceptance rates hover around 48%. AI-powered checks monitor response quality at every step, and our dedicated Community team gives testers the support they need throughout.
Transform thousands of responses into clear insights in seconds. AI-generated summaries capture key themes across products and segments, revealing what matters most to respondents through topic recognition, smart sentiment tagging, and more.
Uncover the most relevant, in-depth insights with AI that evaluates responses for thoughtfulness, context, and relevance — not just length. With your most valuable feedback instantly surfaced, you can build the confidence you need to make a data-driven decision.
Get every team the insights they need in the format they want. Share a PowerPoint presenting your findings, or Excel reports like Crosstabs, Scorecards, or Penalty Analysis — download-ready deliverables that put your insights to work immediately.
How Highlight protects your data
Encrypted end to end, isolated in a private cloud — and never used to train AI models.
Your data is encrypted in transit using transport-layer security (TLS) and industry-best cipher algorithms, and all data is encrypted at rest within Highlight’s cloud datastores.
Data collected by Highlight is stored inside a secure Virtual Private Cloud (VPC) in Amazon Web Services (AWS), subject to a layered security architecture for access, backup, and recovery.
Highlight AI is powered by widely-used foundation models. No data collected from customers or the product tester community is ever used to train or fine-tune model performance.
Highlight’s AI models run alongside our Virtual Private Cloud (VPC) in AWS Bedrock, with restrictive Identity and Access Management (IAM) policies securing access. Any data shared with AI models is subject to Highlight’s data protection practices.
The latest from Highlight
The 2025 Highlight Sustainability Report looks at year-over-year changes in the data — and how brands can build better products for people and the planet.
DownloadCost, speed, and flexibility were the blockers. Now nothing goes to market without a wear test first.
ReadSpindrift VP and Williams Sonoma alum Jon Silverman on building a better-for-you brand people love.
WatchSmarter testing.
Faster insights.
Better products.
Take your product testing from manual to magical with Highlight AI.
