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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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The Highlight platform

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Highlight new platform for GA

Highlight makes everyone a research pro

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Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
Highlight new platform for GA

Highlight makes everyone a research pro

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Highlighter app + nationwide product testers

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Highlight 7/19/24 10:17 AM 15 min read

15 Brands That Used IHUT to Innovate Better Products

In-home usage testing is a crucial step before product launch or relaunch. Brands use ...
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Highlight 6/14/24 2:20 PM 4 min read

In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

The five reasons everyone's moving to in-home usage tests (IHUTs) over central location ...
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Lukas Cartmell 4/25/24 2:43 PM 13 min read

11 Ways to Improve Apparel & Wear Testing for Clothing Brands

Apparel testing reveals how your potential customers feel about your products before a ...
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Highlight 3/8/23 6:21 PM 3 min read

5 Crucial Steps to Ensure Successful Product Packaging

Discover the 5 essential steps for testing your product packaging and ensuring it meets ...
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Highlight 1/30/23 12:26 PM 4 min read

Tech-Enabled In-home Usage Testing for Better Products | Highlight

Tech-enabled in-home usage testing (IHUT) is revolutionizing the product testing ...
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