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Articles (28)
Meet Highlight Senior Research Manager: Ajinkya Gogte
Highlight in-house researcher Ajinkya Gogte brings his expertise from his time at ...
How Maple Brothers is using consumer data to lay the groundwork for market launch success
Maple Brothers makes delicious, natural products derived from real maple syrup for ...
How LOLA is listening to their consumers to create packaging that wins on-shelf
LOLA makes period care and sexual wellness products for conscious consumers. When it ...
How Yolélé is bringing “super grain” fonio to the world
Yolele makes fonio products and brings fonio as an ingredient to the world, making supply ...
New research shows the impact of inflation, tariffs on consumer spending
Discover how inflation, tariffs, and supply chain issues are shaping consumer spending ...
10 moments we’re still thinking about from Highlight Spark 2025
Get an inside look at how the CPG world's best innovators and renovators are creating ...
5 reasons to use a monadic approach in your next concept test
It’s not always obvious which set of product options (flavors, etc.) will reach the most ...
How Eatiful Used Consumer Insights to Determine Product-Market Fit for US Launch
Eatiful’s soups are already well-loved in European markets, but Vilija, Monika and their ...
Product testing for precision: The one-two punch of concept + physical product testing
Concept testing is a powerful tool especially in times of economic uncertainty. Pairing ...
Meet One of the Sensory Scientists Guiding Highlight Customers to Product Success
Highlight's in-house experts guide our customers to better research. See how Alex became ...
How Hanes built wear testing into their product innovation cycle
Prior to working with Highlight, the Hanes team had worked with other wear testing ...
How “Expect More, Pay Less” Has Transformed Shopper Expectations
Discover how the iconic slogan "Expect More, Pay Less" reshaped customer expectations in ...
The 2025 Trends that Will Shape the CPG Industry
See the CPG product innovation trends set to transform the FMCG industries like food, ...
7 Disadvantages of Focus Groups–and the Best Alternatives
From biased participants to soaring costs, learn why focus groups fall short in market ...
4 Key Takeaways from TMRE’s Panel on AI-powered DIY Research Tools
This December, Highlight’s Carly Shira, Head of Customer Development, had the pleasure of ...
Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG
Learn the sensory evaluation techniques that help leading CPG brands ensure quality, ...
Spotlight: Tierney Wilson of Sakara
Sakara is on a mission to deliver whole-body health. As CMO, Tierney Wilson studies what ...
5 Things You Might Have Missed at Showcase 2024
At October's inaugural Highlight Showcase, a bevy of product innovation experts took the ...
IHUT Testing Explained: Real-World Feedback for Better Products
IHUT, or in-home usage testing, is the most effective way to understand what your sensory ...
Spotlight: Tracy Luckow of Whipnotic
Tracy Luckow founded Whipnotic with her sister just a few years ago--and their growth has ...
5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands
Often, it's the small upstart CPG brands that are using physical product testing in ...
Spotlight: Marguerite Mariscal of Momofuku
Growing an F&B brand into a CPG brand isn't easy. That's why we sat down with ...
What is Claims Testing & How Does It Work?
Learn more about claims testing, the process of proving that your product does exactly ...
17 Brand Collabs Bringing Innovation to Food & Beverage Shelves
Brand collabs aren't just for fashion and footwear anymore. Your favorite CPG brands are ...
What Sensory Testing Really Means to a Consumer Research Scientist
Sensory testing is crucial for product development, marketing, and quality assurance. We ...