.png?width=1600&height=1000&name=AI-powered%20set%20up%20and%20analysis%20(3).png)
Articles (74)
How Tree Top cracked the code on kids' applesauce testing
Discover how Tree Top tested 5 new applesauce flavors with 75 families in just 7 days, ...
How BloxSnacks went from product idea to retailer-ready in just 2 weeks
See how BloxSnacks used a 4-day IHUT study with 120 families to generate compelling ...
How one kitchen appliance brand achieved 100% success in coffee machine prototype testing
Learn how a major kitchen appliance brand used a month-long IHUT test to identify coffee ...
How Wile used longitudinal testing to validate claims
Learn how Wile gathered consumer feedback about the claims messaging on their ...
How Clorox accelerated product innovation with lightning-fast consumer insights
This case study breaks down their 7-day consumer testing approach that achieved 100% ...
Product Line Optimization for Postpartum Recovery Products
A feminine wellness brand Wile came to Highlight with a new postpartum supplement that ...
Reformulation for regulators & consumer preferences
When a leading beverage brand needed to remove red dye from their formulation, Highlight ...
Agile At-Home Learning for Mondelez SnackFutures
SnackFutures by Mondelez needed in-context consumer feedback to prepare their latest ...
Product Optimization Testing for Freestyle Snacks
Freestyle Snacks came to Highlight to get real consumer feedback on their newest line of ...
Claims validation for Wile perimenopause supplement
Feminine wellness brand Wile came to Highlight with a new perimenopausal supplement that ...
Product & Line Optimization for King’s Hawaiian
King's Hawaiian had new product prototypes ready to rock, but needed real consumer data ...
Country Luau Partners with Highlight for a Pre-launch Digital Test
In the competitive bevalc category, taste is king. That's why before they even developed ...
Agile sensory testing for cat litter innovation
Sensory testing isn't just for humans! For pets like cats, sensory testing is a key stage ...
Method series: Leveraging your Highlight data & insights 101
Congratulations, you've finished your product testing. Now how do you take those data ...
8 Takeaways for Apparel Brands from Texworld 2025
Fresh off the heels of Texworld 2025, Highlight reflects on the trends shaping the ...
How to Choose the Right Product Testing Company For Your Needs
Successful consumer testing can make or break your product’s performance. Learn how to ...
Market Research Questions: How to Get Actionable Consumer Insights
Learn how to write effective market research questions for CPG product testing, with ...
Discover the Highlight Platform
This next phase of the Highlight platform makes conducting high-quality, research-grade ...
In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why
The five reasons everyone's moving to in-home usage tests (IHUTs) over central location ...
18 FAQs About Highlight's In-Home Usage Testing Platform
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
Companies Building Better Products for the Planet
As the urgency for sustainability in product development grows, more and more consumer ...
Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team
Highlight is excited to announce a newly evolved leadership team to support and drive our ...
Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility
Highlight raises a $18 Million Series A funding round to power product testing with ...
The Market Research Timeline: Methodologies and Tech Advancements
Market research has evolved significantly over the past century. As new technologies and ...
Claims Testing to Stay Ahead in Uncertain Times
By conducting claims testing, companies can power through uncertain economic times and ...