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Articles (57)
Method Series: The First Step of Successful Sensory Tests
From how often you should test to which types of questions to ask, follow these 5 ...
Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough
Bringing market research and product testing into the 2021 era was no small feat - Ethan, ...
ImpactSKU x Highlight 2021
Highlight is a proud parter of ImpactSKU for the second year in a row as we continue to ...
The March Highlight: Women's History Month
For Women's History Month, Highlight partnered with many amazing women-owned brands ...
The February Highlight: Black History Month
Every month, Highlight gives back to our community by offering pro-Bono work for ...
In-home Usage Testing: Debunking 10 IHUT Myths
Should your CPG or retail brand be using in-home usage testing (IHUT) to gather consumer ...
Product Testing Explained by an Expert Market Researcher
Dana Kim, former qualitative market researcher–and founder of Highlight, an IHUT testing ...