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Articles (28)
Banking on consumer loyalty? Use product insights to generate those much-needed millions
Learn how to use consumer product insights effectively. Collect authentic feedback ...
Sniff out product data intelligence like Sherlock Holmes
Collect product intelligence data from actual customers. Validate concepts, test ...
Clear insights from unstructured data: choosing the right qualitative market research methods
Learn how to use qualitative market research such as in-depth interviews & social ...
The future in a box: Making sense of everything smart packaging has to offer
Validate your smart packaging designs through consumer testing. Collect insights on user ...
Frustrated by survey fraud? Here’s how to stop battling bots and get data you can trust
Stop and eliminate survey fraud in market research through verified user testing. Collect ...
Thinking of running a consumer panel? Here’s how to get the best data at the lowest cost.
Leverage a consumer panel to test CPG products in real homes. Collect insights on taste, ...
How to validate a product idea and make your next launch a triumph
Learn proven methods to validate a CPG product idea. You must gather authentic consumer ...
What if your product development team was hundreds strong? The promise of customer co-creation
Involve customers in product development through co-creation testing. Gather insights ...
Generate social-proof buzz: How to get more reviews for your products
Learn how to get more product and ecommerce reviews naturally. Build credibility and ...
Taste test panels: Are they right for your brand?
Discover the real costs and challenges of traditional taste test panels. Learn about ...
10 packaging trends to hitch your wagon to in 2025
Stay ahead of CPG packaging trends with consumer feedback on sustainability, design, and ...
Track product variability’s impact on purchasing behavior with conjoint analysis
Master the fundamentals of conjoint analysis to make confident product decisions backed ...
Getting the whole truth: How to avoid procedural bias in product testing research
Stop letting hidden research biases skew your product testing results. Learn proven ...
Devise a Killer Assortment Combo with TURF Analysis
It’s not always obvious which set of product options (flavors, etc.) will reach the most ...
Can Your Customers Tell You How to Handle Supply Chain Disruptions?
Learn how to navigate supply chain disruptions using customer insights and product ...
Identifying Your “White Space Opportunity”: Untapped Value You Can Capitalize On
Hidden market opportunities are an innovation gold mine, but they’re tough to find. Learn ...
Will Your Advertising Get You in Trouble? Find Out with Claims Substantiation
Advertising claims can entice customers to buy, but they can also get you in trouble. ...
How to Manage Consumer Perception and Avoid Brand Reputational Damage
What do your target customers really want from your brand? Find out how market research ...
Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains
China import tariffs have CPG brands reeling. See how alienation testing can help you ...
AI and Market Research: A Match Made in Heaven?
AI market research tools can help you dramatically speed up data analysis. How can you ...
Product Packaging: How Cosmetics Brand Bare Hands Got a Pre-Launch Design Checkup
Unwrap the case study on Bare Hands’ pre-launch design checkup and discover how ...
How Concept Testing Keeps Companies from Going Down the Road to (Product Launch) Perdition
See how rigorous concept testing guides product development, avoids costly errors, and ...
Delight Pet Parents and Boost Sales with these 7 Pet Food Packaging Best Practices
By understanding the “pet parent” psyche, you can devise pet food and treat packaging ...
Are Your Samples Representative? Understanding the Difference Between Confidence Interval and Confidence Level
How do you account for sampling error? Understand terms like confidence interval vs. ...
Product Testing Research: The Science Behind Successful Product Launches
When done methodically, product testing research can uncover flaws, highlight strengths, ...