Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Oct 30, 2025
Smart Packaging: Create Impactful Packaging
You’re writing a sci-fi novel set in the year 2700. One of the characters works for an Earth-based ice cream manufacturer that ships to grocery stores throughout the Milky Way.
Read article - Oct 30, 2025
How to Stop Survey Fraud in Market Research
POV: You’ve got a line of frozen pizzas that’s doing really well in grocery stores, and you want to add a new option. You’re considering two possibilities: 1) truffle oil with mushrooms; and 2) anchovies with capers.
Read article - Oct 29, 2025
How Simply Gum used Highlight to confidently expand beyond gum
Key success metrics
Read article - Oct 8, 2025
2025 holiday season consumer spending
Looking for the on-demand recording of the Highlight Showcase session, From Gifts to Groceries ? Watch (or rewatch) the presentation at this link .
Read article - Oct 6, 2025
What Is a Consumer Panel? Benefits for CPG Brands
Does it seem like honest, detailed feedback from real consumers is getting harder and harder to come by?
Read article - Oct 6, 2025
Proven Methods to Validate a Product Idea Fast
Since ideas are cheap, I’ll happily share one of my latest product ideas that I never acted upon (and never will).
Read article - Oct 6, 2025
How to Drive Customer-Led Growth With Product Validation
"Customers don't know what they want" is probably the most weaponized quote in product development. It's incomplete and often used in different contexts that it was originally intended. Just because Steve Jobs said it…
Read article - Oct 6, 2025
Compare Product Usability Through Competitive Testing
Competitive usability testing is hard to get right. You need to get rid of any and all bias, differentiating elements, but still keep essential USPs in. It's the new Mission Impossible, but for product researchers.…
Read article - Oct 3, 2025
Aelia x Highlight case study for CPG product teams
Aelia is a skincare brand born at 35,000 feet. Founder Kayla Graham, a pilot with more than a decade of aviation experience, noticed how long hours at high altitude were taking a toll on her skin. Determined to create a…
Read article - Sep 25, 2025
Papa Luc's Provisions x Highlight case study
Key success stats The Highlight product research platform helped Papa Luc's Provisions achieve:
Read article - Sep 11, 2025
BITE 2025 Recap and Takeaways for CPG product teams
Attending BITE 2025 by Beauty Independent was an incredible opportunity to connect with beauty and personal care industry professionals who are all working towards more efficient and effective ways to create products…
Read article - Sep 3, 2025
Product prototype development: a testing process that's built for decision-making
You're developing prototypes that need to satisfy consumers, designers, manufacturers, and marketers. Each group needs different validation, but somehow you're supposed to make everyone happy with one prototype test,…
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