Product testing research, consumer insights, and innovation best practices from the Highlight team.
Oct 6, 2025
"Customers don't know what they want" is probably the most weaponized quote in product development. It's incomplete and often used in different contexts that it was originally intended. Just because Steve Jobs said it…
Read articleOct 6, 2025
Competitive usability testing is hard to get right. You need to get rid of any and all bias, differentiating elements, but still keep essential USPs in. It's the new Mission Impossible, but for product researchers.…
Read articleOct 3, 2025
Aelia is a skincare brand born at 35,000 feet. Founder Kayla Graham, a pilot with more than a decade of aviation experience, noticed how long hours at high altitude were taking a toll on her skin. Determined to create a…
Read articleSep 25, 2025
Key success stats The Highlight product research platform helped Papa Luc's Provisions achieve:
Read articleSep 11, 2025
Attending BITE 2025 by Beauty Independent was an incredible opportunity to connect with beauty and personal care industry professionals who are all working towards more efficient and effective ways to create products…
Read articleSep 3, 2025
You're developing prototypes that need to satisfy consumers, designers, manufacturers, and marketers. Each group needs different validation, but somehow you're supposed to make everyone happy with one prototype test,…
Read articleSep 3, 2025
You need insights from real consumers. But how do you give them the opportunity to become real experts on your product?
Read articleSep 3, 2025
Some product categories are so wide-ranging that it can be tough for brands to choose a direction for the next product launch. It’s even tougher when everybody wants something a little different.
Read articleSep 3, 2025
When you’ve launched a new product, waiting for the first ecommerce product reviews to drop is agonizing. Will they be bad? Or, perhaps even more worrisome…will there just be crickets?
Read articleAug 25, 2025
Ajinkya Gogte joined the Highlight team as a Senior Research Manager in early 2025. His career has brought him both to the brand side with big names like PepsiCo, Unilever, Nivea, as well as the research solutions side…
Read articleAug 14, 2025
Key success metrics:
Read articleAug 11, 2025
Key success metrics:
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