Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Dec 19, 2025
Competitor Analysis for New Product Development
They say comparison is the thief of joy, but regular self-help wisdom doesn’t apply to brands. As a brand, you should worry what people say behind your back , you must obsess over those who have the upper hand , and…
Read article - Dec 19, 2025
Product Pricing Analysis: Techniques to Find the Sweet Spot
Pricing your new product feels like a treacherous balancing act. Set it too high, and nobody buys. Set it too low, and you’re leaving money on the table with every sale you make.
Read article - Dec 5, 2025
Skincare shopper insights holidays 2025
At Highlight, we’re always supporting deeper tech-enabled decision support with new Survey Blueprints –think of them as customizable templates that empower anyone to be a research pro.
Read article - Dec 4, 2025
Aeston West x Highlight case study
Key success metrics: 3 products tested 8 days for data collection to results 100% completion rate With any skincare brand, crafting compelling claims is important. For Aeston West, it was absolutely necessary. “Tangible…
Read article - Dec 2, 2025
How to Use Customer Product Insights Effectively
Consumer loyalty isn’t necessarily a thing of the past, but it’s also just not quite what it used to be. There’s always a shiny new brand (or a dull-but-conspicuously-lower-priced private label brand) hanging out a…
Read article - Dec 2, 2025
Product Reformulation Strategy: Adapting to Consumers
You're reformulating your OG product. Maybe customers said something doesn't work well enough. Maybe your inputs have become too costly. Maybe you’re meeting evolving consumer wants and needs with nutritional or…
Read article - Dec 2, 2025
How to Choose a Market Research Platform
Shopping around for market research platforms, you're not hallucinating if you start to notice that every landing page is boasting "comprehensive consumer insights," "flexible data collection," and "advanced analytics."…
Read article - Dec 2, 2025
Sniff out product data intelligence like Sherlock Holmes
It’s every brand manager’s nightmare: a 20% decline in annual sales that threatens to erode $10 million in annual revenue and jeopardize your job.
Read article - Nov 19, 2025
Celebrity brand consumer insights
The gold rush for celebrity-founded consumer brands is in full swing.
Read article - Nov 11, 2025
What is Qualitative Research: Definition, Methods & More
In market research, qualitative data isn't something you can "crunch" — not like your spreadsheet full of numerical data points or the crisp smoked gouda potato chips your competitors are selling. It's messy, it's all…
Read article - Nov 11, 2025
How to Handle Conflicting Product Feedback
When half your testers say your protein bar is "too chewy" and the other half say it's "not chewy enough," that feels like conflicting feedback (and like you have a headache coming up). It's not, necessarily,…
Read article - Nov 10, 2025
Pet care consumer insights for CPG brands
It's no secret the pet care space has been growing rapidly in recent years as pet ownership in the US climbs. Pet ownership has not just been normalized; attitudes on pet ownership have evolved to include a…
Read article
Put the research to work
Tell us what you’re working on and we’ll map the right study in a 30-minute strategy session — no commitment required.
Stay in the know
Product insights and research trends from the Highlight team. No spam — unsubscribe anytime.