Product testing research, consumer insights, and innovation best practices from the Highlight team.
Dec 2, 2025
Shopping around for market research platforms, you're not hallucinating if you start to notice that every landing page is boasting "comprehensive consumer insights," "flexible data collection," and "advanced analytics."…
Read articleDec 2, 2025
It’s every brand manager’s nightmare: a 20% decline in annual sales that threatens to erode $10 million in annual revenue and jeopardize your job.
Read articleNov 19, 2025
The gold rush for celebrity-founded consumer brands is in full swing.
Read articleNov 11, 2025
In market research, qualitative data isn't something you can "crunch" — not like your spreadsheet full of numerical data points or the crisp smoked gouda potato chips your competitors are selling. It's messy, it's all…
Read articleNov 11, 2025
When half your testers say your protein bar is "too chewy" and the other half say it's "not chewy enough," that feels like conflicting feedback (and like you have a headache coming up). It's not, necessarily,…
Read articleNov 10, 2025
It's no secret the pet care space has been growing rapidly in recent years as pet ownership in the US climbs. Pet ownership has not just been normalized; attitudes on pet ownership have evolved to include a…
Read articleOct 30, 2025
You’re writing a sci-fi novel set in the year 2700. One of the characters works for an Earth-based ice cream manufacturer that ships to grocery stores throughout the Milky Way.
Read articleOct 30, 2025
POV: You’ve got a line of frozen pizzas that’s doing really well in grocery stores, and you want to add a new option. You’re considering two possibilities: 1) truffle oil with mushrooms; and 2) anchovies with capers.
Read articleOct 29, 2025
Key success metrics
Read articleOct 8, 2025
Looking for the on-demand recording of the Highlight Showcase session, From Gifts to Groceries ? Watch (or rewatch) the presentation at this link .
Read articleOct 6, 2025
Does it seem like honest, detailed feedback from real consumers is getting harder and harder to come by?
Read articleOct 6, 2025
Since ideas are cheap, I’ll happily share one of my latest product ideas that I never acted upon (and never will).
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