Product testing research, consumer insights, and innovation best practices from the Highlight team.
Jul 31, 2025
From where Yolélé co-founder and CEO Philip Teverow sits in his Brooklyn apartment, he’s nearly 4,000 miles from Senegal, a country that lies at the western reaches of Africa’s Sahel region. In El Cerrito, California,…
Read articleJul 30, 2025
Our tastes and preferences for foods vary widely, depending on our culture and upbringing, the particularities of our taste receptor genes, and how hungry we are at a given moment. This makes it challenging to test…
Read articleJul 30, 2025
Finding the right research partner can shape how confidently a company makes decisions about products, customers, and markets. The top market research companies do far more than collect data. They help brands understand…
Read articleJul 30, 2025
The feeling of opening a new phone or laptop, when the box just slides out almost unnecessarily smoothly–it's so satisfying that many of us keep the boxes (even though we're never really sure what we'll use them for.)
Read articleJul 30, 2025
With so many different packaging trends (requirements?) pulling you in a gazillion directions, do you ever wish you could go back to the days when your only options were glass bottles, wooden boxes, and tin cans?
Read articleJul 25, 2025
Has there ever been a good year for predicting future macroeconomic shifts? Maybe not. But if we had to nominate one, 2025 would not make the shortlist.
Read articleJul 7, 2025
This past June, over 300 registrants joined us for Highlight’s virtual event for product innovators and renovators: Highlight Spark. At Spark, guest speakers from top consumer brands shared their insights to building…
Read articleJul 7, 2025
When you're conducting concept testing in combination with IHUT (in-home usage testing), you gain access to questions that simply aren't possible in traditional survey environments. These questions capture genuine usage…
Read articleJul 7, 2025
Concept screening is a vital step in the product development process. If you don't stop to think–and test!–if an idea is actually good, you can quickly go down an expensive rabbit hole. But most concept screening…
Read articleJul 1, 2025
When you're launching a new beverage brand, every detail matters—from your product positioning to the words on your website. For Explorer Cold Brew , an emerging player in the competitive cold brew market, understanding…
Read articleJul 1, 2025
The hand sanitizer market exploded during the pandemic, but by February 2021, the initial surge was settling into a new normal. For established brands, this meant one thing: innovation or stagnation.
Read articleJul 1, 2025
Pilot Pens wanted to understand what sets their products apart in a crowded market, but they were concerned about the shortcomings of traditional market research. Focus groups can't replicate real writing conditions,…
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