Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Sep 3, 2025
Stop the small-talk. Here's the best way to conduct in-depth interviews.
You need insights from real consumers. But how do you give them the opportunity to become real experts on your product?
Read article - Sep 3, 2025
What if your product development team was hundreds strong? The promise of customer co-creation
Some product categories are so wide-ranging that it can be tough for brands to choose a direction for the next product launch. It’s even tougher when everybody wants something a little different.
Read article - Sep 3, 2025
Generate social-proof buzz: How to get more reviews for your products
When you’ve launched a new product, waiting for the first ecommerce product reviews to drop is agonizing. Will they be bad? Or, perhaps even more worrisome…will there just be crickets?
Read article - Aug 25, 2025
Meet one of Highlight's in-house research professionals
Ajinkya Gogte joined the Highlight team as a Senior Research Manager in early 2025. His career has brought him both to the brand side with big names like PepsiCo, Unilever, Nivea, as well as the research solutions side…
Read article - Aug 14, 2025
See how Maple Brothers is using Highlight concept testing
Key success metrics:
Read article - Aug 11, 2025
See how LOLA is using Highlight concept testing
Key success metrics:
Read article - Jul 31, 2025
Learn more about super grain fonio
From where Yolélé co-founder and CEO Philip Teverow sits in his Brooklyn apartment, he’s nearly 4,000 miles from Senegal, a country that lies at the western reaches of Africa’s Sahel region. In El Cerrito, California,…
Read article - Jul 30, 2025
Taste test panels: Are they right for your brand?
Our tastes and preferences for foods vary widely, depending on our culture and upbringing, the particularities of our taste receptor genes, and how hungry we are at a given moment. This makes it challenging to test…
Read article - Jul 30, 2025
Top market research companies: your go-to guide for 2026
Finding the right research partner can shape how confidently a company makes decisions about products, customers, and markets. The top market research companies do far more than collect data. They help brands understand…
Read article - Jul 30, 2025
The psychology of packaging design that drives repeat sales
The feeling of opening a new phone or laptop, when the box just slides out almost unnecessarily smoothly–it's so satisfying that many of us keep the boxes (even though we're never really sure what we'll use them for.)
Read article - Jul 30, 2025
Which CPG Packaging Trends are Here to Stay?
With so many different packaging trends (requirements?) pulling you in a gazillion directions, do you ever wish you could go back to the days when your only options were glass bottles, wooden boxes, and tin cans?
Read article - Jul 25, 2025
The Real Impact of Inflation on Consumer Spending in 2025
Has there ever been a good year for predicting future macroeconomic shifts? Maybe not. But if we had to nominate one, 2025 would not make the shortlist.
Read article
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