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Chelsea Stone 7/7/25 2:02 PM 13 min read

10 moments we’re still thinking about from Highlight Spark 2025

Get an inside look at how the CPG world's best innovators and renovators are creating ...
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Chelsea Stone 6/4/25 4:38 PM 6 min read

How Eatiful Used Consumer Insights to Determine Product-Market Fit for US Launch

Eatiful’s soups are already well-loved in European markets, but Vilija, Monika and their ...
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Highlight 5/29/25 12:50 PM 1 min read

Product Line Optimization for Postpartum Recovery Products

A feminine wellness brand Wile came to Highlight with a new postpartum supplement that ...
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Chelsea Stone 5/14/25 10:19 AM 6 min read

Product testing for precision: The one-two punch of concept + physical product testing

Concept testing is a powerful tool especially in times of economic uncertainty. Pairing ...
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Highlight 5/12/25 2:56 PM 2 min read

Reformulation for Regulators & Consumer Preferences

When a leading beverage brand needed to remove red dye from their formulation, Highlight ...
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Dana Kim 5/1/25 1:10 PM 4 min read

3 Key Highlights from the Beverage Forum 2025

Read Highlight's key takeaways for the beverage industry from 2025's Beverage Forum for ...
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Highlight 4/18/25 3:36 PM 1 min read

Agile At-Home Learning for Mondelez SnackFutures

SnackFutures by Mondelez needed in-context consumer feedback to prepare their latest ...
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Highlight 4/18/25 2:23 PM 1 min read

Product Optimization Testing for Freestyle Snacks

Freestyle Snacks came to Highlight to get real consumer feedback on their newest line of ...
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Highlight 4/18/25 11:06 AM 1 min read

Claims validation for Wile perimenopause supplement

Feminine wellness brand Wile came to Highlight with a new perimenopausal supplement that ...
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Highlight 4/17/25 4:30 PM 1 min read

Product & Line Optimization for King’s Hawaiian

King's Hawaiian had new product prototypes ready to rock, but needed real consumer data ...
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Highlight 4/17/25 2:28 PM 1 min read

Country Luau Partners with Highlight for a Pre-launch Digital Test

In the competitive bevalc category, taste is king. That's why before they even developed ...
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Vicky Frissen 4/7/25 1:22 PM 6 min read

From R&D to Reality: How IHUT Transforms NPD

In-home usage testing is in, guesswork and silos are out. Build products real people will ...
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Vicky Frissen 4/7/25 1:16 PM 7 min read

Innovation, Not Improvisation: Let Real Consumer Behavior Drive Your Product Development

Discover why innovation isn't improvisation. Learn how in-home usage testing (IHUT) ...
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Robin Kallsen 4/7/25 1:03 PM 8 min read

How to Manage Consumer Perception and Avoid Brand Reputational Damage

What do your target customers really want from your brand? Find out how market research ...
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Highlight 4/7/25 12:50 PM 1 min read

Agile Sensory Testing for Cat Litter Innovation

Sensory testing isn't just for humans! For pets like cats, sensory testing is a key stage ...
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Chelsea Stone 4/1/25 5:01 PM 5 min read

How Hanes built wear testing into their product innovation cycle

Prior to working with Highlight, the Hanes team had worked with other wear testing ...
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Dilara Sharifi 3/14/25 11:37 AM 4 min read

10 Takeaways from Beauty Accelerate 2025

Read Highlight's key takeaways for the beauty industry from 2025's Beauty Accelerate ...
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Vicky Frissen 3/13/25 1:36 PM 7 min read

Cost Reduction Strategies That Start With Consumer Insights

Forget slashing features and cheapening materials. Discover how leading brands use ...
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Vicky Frissen 3/13/25 1:31 PM 8 min read

20 Focus Group Questions that Get Beyond Surface-level Insights

These 20 focus group questions will bring your research to life…and pave the way for more ...
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Robin Kallsen 3/12/25 5:41 AM 8 min read

Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains

China import tariffs have CPG brands reeling. See how alienation testing can help you ...
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Vicky Frissen 2/17/25 2:06 PM 9 min read

Why Modern Product Benchmarking Should Listen To Real People

Learn how modern benchmarking analysis uses real-world testing to transform product ...
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Chelsea Stone 1/3/25 11:54 AM 9 min read

The 2025 Trends that Will Shape the CPG Industry

See the CPG product innovation trends set to transform the FMCG industries like food, ...
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Chelsea Stone 10/28/24 11:31 AM 9 min read

Spotlight: Tierney Wilson of Sakara

Sakara is on a mission to deliver whole-body health. As CMO, Tierney Wilson studies what ...
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Chelsea Stone 10/17/24 3:46 PM 9 min read

5 Things You Might Have Missed at Showcase 2024

At October's inaugural Highlight Showcase, a bevy of product innovation experts took the ...
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Highlight 7/19/24 10:17 AM 15 min read

15 Brands That Used IHUT to Innovate Better Products

In-home usage testing is a crucial step before product launch or relaunch. Brands use ...
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