Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- May 8, 2026
Best Protein Shake Product Testing Providers 2026
Protein shake competitive testing now covers more than flavor and shelf stability. For CPG consumer insights teams, brand marketers, and R&D scientists, the category requires validation across protein accuracy,…
Read article - May 8, 2026
Best Skincare Product Testing Providers 2026
In the highly competitive consumer packaged goods industry, delivering a skincare product that truly resonates with your audience requires more than just a great formula. Brands need testing solutions that validate…
Read article - May 8, 2026
Best Fragrance Testing Providers 2026
For CPG teams working in consumer insights, fragrance testing is one of the hardest parts of product validation. Scent performance changes with skin chemistry, environment, time, and packaging context, so the best…
Read article - May 8, 2026
Best Baby Product Testing Providers 2026
Baby product testing requires a tighter evidence standard than many other consumer packaged goods categories. Consumer insights teams, brand marketers, and research and development scientists need clear data on safety,…
Read article - May 8, 2026
Best cosmetic product testing solution 2026
Cosmetic product testing is no longer just a regulatory checkbox. For CPG consumer insights pros, brand marketers, and R&D scientists, it sits at the center of product quality, claim substantiation , speed to market,…
Read article - May 8, 2026
Best Product Concept Testing Solutions 2026
In the hyper-competitive CPG landscape of 2026, launching a product without strong consumer validation is a costly gamble. Shelf space is tighter, innovation cycles are faster, and both incumbents and challenger brands…
Read article - May 8, 2026
Best Pet Food Product Testing Platforms 2026
Pet food product testing is rarely a one-size-fits-all decision. For CPG consumer insights pros, brand marketers, and R&D scientists, the right platform depends on whether the goal is to understand real-world…
Read article - Apr 14, 2026
Best Strella.io alternatives for product insights 2026
In the high-stakes world of CPG innovation and digital product development, even "faster" traditional research can still be too slow. Teams evaluating alternatives to Strella are usually trying to solve a familiar…
Read article - Apr 14, 2026
Best Listenlabs Alternatives for Product Concept Testing
In the fast-moving world of CPG innovation and digital product development, speed to insight matters more than ever. Listen Labs helped push AI-moderated qualitative research into the mainstream by making it easier to…
Read article - Apr 13, 2026
Best Tracksuit Alternatives for Product Audience Profiling
Tracksuit helped make consumer research more accessible, especially for growing brands that want continuous insight into their market position without committing to heavyweight enterprise research infrastructure.
Read article - Apr 13, 2026
Best Aaru alternatives for AI consumer research in 2026
As synthetic research platforms like Aaru and Simile gain enterprise traction, consumer insights teams are increasingly weighing a practical question: when should you trust AI-generated Highlighters, and when do you…
Read article - Mar 12, 2026
Best Zappi Alternatives for Product Insights
Agile research has evolved.
Read article
Put the research to work
Tell us what you’re working on and we’ll map the right study in a 30-minute strategy session — no commitment required.