In less than 10 days, the Good Pharma team had the usage, efficacy, and messaging data across a variety of target consumer segments, to optimize product and packaging prior to nationwide launch.
Learn how Highlight worked with the emerging beauty brand Journ to provide crucial insights on their formula and positioning prior to launch.
This established brand came to Highlight with goals of assessing consumer experience. We helped them inform their brand team of fragrance fit to packaging front prior to launch.
Dive into how Biena used real-time consumer reactions and iterative co-creation to optimize messaging.
Learn about how Highlight powered the SnackFutures sensory team with the data to launch a new sustainable snack product.
Explore Highlight's approach for optimizing the King's Hawaiian product line among current and potential customers.
Click into how Ocean Spray landed a winning tagline for it's newest brand, Atoka.