Product testing research, consumer insights, and innovation best practices from the Highlight team.
Jan 17, 2025
Consumers today expect value and quality. To win on shelf, retailers need to deliver on that promise. Before Target was a household name, they were one Midwestern company’s ambition to become a discount store chain that…
Read articleJan 7, 2025
Testing pet food is about way more than checking if you can claim your product is "vet recommended" or meets basic nutrition standards. Because there's testing in labs, with white coats and clean environments, and…
Read articleJan 7, 2025
Pets are becoming more and more like family. For many Millennials, they’re essentially furry (or feathery) children, with the added benefit that you can, in good conscience, post their funniest and most embarrassing…
Read articleJan 7, 2025
How accurate is your sampling method? How well do the results represent the population at large?
Read articleJan 3, 2025
With 2024 in the rearview mirror, we’re looking down the road ahead. 2025 promises to be a year of big changes, but we couldn’t help but wonder: What are the trends that will fuel those changes?
Read articleDec 20, 2024
Focus groups have long been a go-to methodology for market research. However, the disadvantages of focus groups are significant enough that many brands are rethinking whether they're worth it at all.
Read articleDec 18, 2024
This December, Highlight’s Carly Shira, Head of Customer Development, had the pleasure of moderating TMRE 2024’s panel: Harnessing the Power of DIY Research Tools with AI . The panel featured market research experts…
Read articleDec 17, 2024
A whopping 90% of new products fail each year. The culprit? Failing to conduct adequate product testing research before launching.
Read articleDec 9, 2024
It’s understandable to want to offer your customers everything — a million flavors of ice cream, a completely silent vacuum cleaner with insane suction, and all the stars in the sky as an add-on.
Read articleDec 5, 2024
Creating trustworthy marketing claims in 2025 isn't just about writing better copy — it's about discovering what your customers already love about your product and proving it with data.
Read articleDec 4, 2024
What’s your favorite sensory experience of food? If you live in America, you might not know how to answer that.
Read articleNov 5, 2024
95% of 30,000 products launched each year fail brutally in the market. So what sets apart the 5% of products that fly off the shelves? Two words: Product. Testing.
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