Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- May 14, 2025
How to Save Money with Concept Testing
Read article - May 12, 2025
Removing Red Dye from a leading beverage brand
Key success metrics 500
Read article - May 8, 2025
Meet Sensory Scientist Alex Maxwell
Get to know our team of research professionals better! You already know Research Director Lauren Rappaport . This spring, Highlight was delighted to welcome Research Director Alex Maxwell to the team, too. Alex is a…
Read article - May 7, 2025
How to Identify White Space Opportunities
Read article - May 7, 2025
Market Research Analysis: Get Real Data, Not Delulu
Read article - May 7, 2025
Protect Your Brand with Claims Substantiation
Read article - May 7, 2025
How To Benchmark to Break the Mold
Read article - May 6, 2025
Updating Your Pricing to Respond to Tariffs
In today's volatile global market, tariffs can change suddenly, throwing carefully calibrated pricing strategies into disarray. When these trade policy shifts occur, companies face a critical decision point: absorb the…
Read article - May 1, 2025
What you need to know from the Beverage Forum 2025
The Beverage Forum 2025 brought together the most innovative voices in the drinks industry. From functional favorites and trending flavors to founder grit, here are the top highlights from this year’s event.
Read article - Apr 18, 2025
IHUT for Mondelez BFY SnackFutures Innovator
Key success metrics <2 days
Read article - Apr 18, 2025
Product Optimization Testing for Freestyle Snacks
Key success metrics 100
Read article - Apr 18, 2025
Claims Validation for Feminine Wellness Product
Key success metrics 100+ website reviews
Read article
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