Research best practices

Product testing research, consumer insights, and innovation best practices from the Highlight team.

May 7, 2025
How To Benchmark to Break the Mold
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May 6, 2025
Updating Your Pricing to Respond to Tariffs
In today's volatile global market, tariffs can change suddenly, throwing carefully calibrated pricing strategies into disarray. When these trade policy shifts occur, companies face a critical decision point: absorb the…
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May 1, 2025
What you need to know from the Beverage Forum 2025
The Beverage Forum 2025 brought together the most innovative voices in the drinks industry. From functional favorites and trending flavors to founder grit, here are the top highlights from this year’s event.
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Apr 18, 2025
IHUT for Mondelez BFY SnackFutures Innovator
Key success metrics <2 days
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Apr 18, 2025
Product Optimization Testing for Freestyle Snacks
Key success metrics 100
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Apr 18, 2025
Claims Validation for Feminine Wellness Product
Key success metrics 100+ website reviews
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Apr 17, 2025
Prototype testing for King's Hawaiian
Key success metrics 180 units tested nationwide, all 21+ years old 4 days from shipment received to live data in dashboards 94% completion rate The challenge King’s Hawaiian came to Highlight to discuss potential line…
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Apr 17, 2025
Country Luau Partners with Highlight for a Pre-launch Digital Test
Key success metrics 120 Highlighters
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Apr 16, 2025
Wear Testing Advice for 2025: What Every Apparel Brand Needs to Know
The apparel landscape is shifting fast, and wear testing is no longer just a check for functionality—it's becoming one of the most powerful tools brands can use to stay relevant, agile, and consumer-first. Insights…
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Apr 7, 2025
From R&D to Reality: How IHUT Transforms NPD
Every product development department is racing to be faster these days. Which is understandable. You want to stay ahead of the competition, and it's not called a fast-paced day and age for nothing. But how do you create…
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Apr 7, 2025
Beyond the brainstorm: innovate with impact using IHUT
Innovation isn't improvisation. And improv certainly doesn't scale.
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Apr 7, 2025
How to Manage Consumer Perception and Avoid Brand Reputational Damage
Do people talk about you behind your back? If you’re an established CPG brand, or a new one that’s taking off, then they certainly do.
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