Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- May 3, 2021
The March Highlight: Women's History Month
For Women’s History month back in March, Highlight worked with multiple women-owned brands to provide pro bono insights to enable continued growth + success. As Highlight is a woman-founded company as well, we know…
Read article - Apr 7, 2021
The February Highlight: Black History Month
Our community of brands and Highlighters makes Highlight what we are today. Every month, we give back to our community by offering pro bono work for value-aligned brands we believe in.
Read article - Mar 22, 2021
In-home Usage Testing: Debunking 10 IHUT Myths
In-home usage tests (IHUTs for short) are nothing new in product research, but they have entered a new era—faster turnarounds, smarter recruiting, and decision-ready insights at a pace insights and innovation teams can…
Read article - Mar 3, 2021
Product Testing for Beginners: Is It Legit?
Product testing is the process of gathering feedback directly from potential customers about your product. Teams use it to surface a wide range of insights—usage behavior, consumer preferences, and reactions to a…
Read article - Mar 3, 2021
CPG Product Development Innovation in 5 Steps
By Emma Steele Jump to Highlight's 24 CPG innovation solutions at the bottom of this post! Launching new products is hard. Innovation today is more challenging than ever, in a rapidly changing landscape of consumer…
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