Jun 21, 2022
Sage start-up advice from GreenBook Pitch Winners
Content originally published on Greenbook
Read articleResearch best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
May 9, 2022
Highlight Wins Startup of the Year at Greenbook's IIEX Conference
Content originally posted on PR Newswire.
Read articleApr 7, 2022
Highlight's Engineering Philosophy
Highlight’s mission to build better products for people and the planet starts at home. If you’re in the business of revolutionizing product development for companies from their early stages to the Fortune 100, you’re…
Read articleMar 15, 2022
Highlight Raises $8.2M to Modernize In-Home Product Testing
Have you ever been standing in a mall or other public space when you're randomly asked to test a product or take a survey? Or maybe you've seen an ad to be a part of a research study in a nearby focus group facility?…
Read articleJan 11, 2022
Launching BOLD Highlighter for CPG product teams
In 2021, we watched as the Highlighter community continued to rapidly grow and expand. Alongside our Highlighters continuing to express their eagerness to share more of their invaluable feedback on products, we found…
Read articleNov 29, 2021
What It Truly Means to Be Tech-Enabled in Product Research
30,000 new products are launched every year and 90% of them fail. Some fail publicly with everyone watching, others fail on a smaller stage but with the same amount of pain. The societal impact is in the human capital…
Read articleOct 29, 2021
Webinar Recap: Agile Innovation Within Big CPG
30,000 new products are launched every year and 90% of them fail. Some fail publicly with everyone watching, others fail on a smaller stage but with the same amount of pain. How does big CPG navigate this harsh reality…
Read articleOct 8, 2021
Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth
SnackFutures, Mondelēz International’s innovation and venture hub, is changing the game by creating well-being snack brands and investing in cutting edge start-ups who share in their mission to create snacks that are…
Read articleAug 19, 2021
Method Series: Choosing the Right Sample Size
Clients often come to us with a clear research need but are looking for guidance on sample size. How much is too much? Too little? In this post, we answer your FAQs and help you determine the right number of people to…
Read articleJul 30, 2021
Method Series: You Have Your Data - Now What?
Highlight's guide to leveraging consumer insights to make an impact, across different audiences. Consumer insights are critical for product development, marketing, and sales. But often, we see our brands collect tons of…
Read articleJul 21, 2021
The June Highlight: Honoring Pride Month 🏳️🌈
This past month in June, Highlight was honored to work with multiple LGBTQIA+ brands to provide pro bono insights in support of Pride Month. We hope in providing this access to consumer feedback and data, we can help…
Read articleJul 12, 2021
How to Design Sensory Tests During the Prototyping Stage
The Five Sensory Test Design Principles Product development has become a data-driven, practically data-obsessed, process. With insights being core to more and more steps along the product development lifecycle, we…
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