Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Jan 30, 2023
Tech-Enabled In-home Usage Testing for Better Products | Highlight
Tech-Enabled In-home Usage Testing for Better Products In-home usage tests (IHUTs) are an important tool for product researchers, sensory scientists, and consumer insights professionals. But IHUTs can be expensive and…
Read article - Jan 6, 2023
Streamlining Concept Testing with Technology | Highlight
The consumer packaged goods (CPG) industry is an ever-evolving landscape. This means that manufacturers and marketers must constantly stay abreast of the latest trends and technologies to ensure their products remain…
Read article - Nov 28, 2022
Recap: Highlight @ TMRE 2022 for CPG product teams
Didn’t catch the Highlight team or their session at The Market Research Event this year? We’ve got your back with the event “highlights” you don’t want to miss.
Read article - Nov 23, 2022
Founder Spotlight: Nikki Seaman of Freestyle Snacks
Nikki Seaman, founder and CEO of Freestyle Snacks , is reinventing olive snacking—marinated olives in liquid-free packaging built for on-the-go enjoyment. In this Founder Spotlight, Nikki shares how product testing…
Read article - Sep 21, 2022
Alcohol Product Testing: The Top 5 Use Cases
What’s inside the can or bottle is critical for consumers to keep coming back for more, but ensuring that product is perfect has been traditionally very difficult - until now. Liquid testing is key, and Highlight has…
Read article - Aug 22, 2022
Founder Spotlight: Fiona Co Chan of Youthforia
Fiona Co Chan is the founder and CEO of Youthforia , a beauty company that revolutionized the way we think about makeup. Youthforia was founded on the idea that makeup should be an extension of skincare — made with…
Read article - Jun 21, 2022
Sage start-up advice from GreenBook Pitch Winners
Content originally published on Greenbook
Read article - May 9, 2022
Highlight Wins Startup of the Year at Greenbook's IIEX Conference
Content originally posted on PR Newswire.
Read article - Apr 7, 2022
Highlight's Engineering Philosophy
Highlight’s mission to build better products for people and the planet starts at home. If you’re in the business of revolutionizing product development for companies from their early stages to the Fortune 100, you’re…
Read article - Mar 15, 2022
Highlight Raises $8.2M to Modernize In-Home Product Testing
Have you ever been standing in a mall or other public space when you're randomly asked to test a product or take a survey? Or maybe you've seen an ad to be a part of a research study in a nearby focus group facility?…
Read article - Jan 11, 2022
Launching BOLD Highlighter for CPG product teams
In 2021, we watched as the Highlighter community continued to rapidly grow and expand. Alongside our Highlighters continuing to express their eagerness to share more of their invaluable feedback on products, we found…
Read article - Nov 29, 2021
What It Truly Means to Be Tech-Enabled in Product Research
30,000 new products are launched every year and 90% of them fail. Some fail publicly with everyone watching, others fail on a smaller stage but with the same amount of pain. The societal impact is in the human capital…
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