Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Apr 7, 2025
Agile sensory testing for cat litter innovation
Key success metrics 21 product samples sent nationwide 100% survey completion rate from targeted Highlighters 5 IDI in less than 3 years Product testing in the pet care industry CPG brands in the pet care category face…
Read article - Apr 1, 2025
How Hanes Made Wear Testing Part of Product Development
Who: Hanes Brands Highlight package: Premium Subscription Customer since: 2023 Key success metrics <1 week to fill a recruit 3 weeks faster to completion vs. other vendors 33 wear tests in under 3 years Hanes Brands…
Read article - Mar 14, 2025
What you need to know from Beauty Accelerate 2025
March 2025's Future of Beauty Innovation event brought together top beauty and personal care experts to share insights on emerging trends, challenges, and opportunities within the beauty industry. From cutting-edge…
Read article - Mar 13, 2025
Cost reduction strategies that don't harm your brand
''Less is more'' can be true in product development, but it's crucial you know exactly what to cut from your product—especially if the goal is to reduce costs, while also keeping customers happy.
Read article - Mar 13, 2025
Best Questions for Focus Groups to Move Your Product Forward
This is probably not the first article you're reading that advertises to have the best focus group questions out there. Yet you still haven't found those golden questions that would solve the mysteries your consumers…
Read article - Mar 12, 2025
Creating a buffer for tariffs on Chinese imports
Whether out of a desire to offer customers something new, or due to external pressures, consumer packaged goods (CPG) companies are always innovating. From unexpected, sustainably farmable ingredients (like seaweed) to…
Read article - Mar 12, 2025
Using AI for market research | Highlight
You’re racing to gather timely consumer feedback to keep your product launch on track without costly delays, but the data is overwhelming. Perhaps you’ve got multiple product iterations, and the testing cycles are…
Read article - Feb 27, 2025
Product Packaging from Concept to Shelf
Packaging is to people perusing department store shelves what your personality is to networking event attendees: a “make-or-break” first impression. Just as you might agonize over how you came across to someone you just…
Read article - Feb 27, 2025
How Concept Testing Sets Up Your Product for Success
If your customers are joining together in a chorus of “What is this $#!& that nobody asked for!?” — you know you’ve got a problem.
Read article - Feb 17, 2025
Product Benchmarking: Why Real-World Testing Matters
Research for product development is a funny thing. The metrics that look great in your marketing meetings may not tell the story of how your product actually performs in consumers' homes. So while your team is bringing…
Read article - Feb 12, 2025
Leveraging Your Results to Build Better Products
Congratulations! You've completed your project on Highlight - and now you're onto the fun part - the Insights experience in the platform. On more longstanding, built-out, or enterprise teams, you may have a turnkey,…
Read article - Jan 23, 2025
What Apparel Brands Can Learn from Texworld 2025
Highlight had the pleasure of attending Texworld NYC , the leading textile event connecting global textile manufacturers, fabric sourcing companies, and sustainable fabric suppliers with buyers from across the U.S.…
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