Product testing research, consumer insights, and innovation best practices from the Highlight team.
Apr 7, 2025
Key success metrics 21 product samples sent nationwide 100% survey completion rate from targeted Highlighters 5 IDI in less than 3 years Product testing in the pet care industry CPG brands in the pet care category face…
Read articleApr 1, 2025
Who: Hanes Brands Highlight package: Premium Subscription Customer since: 2023 Key success metrics <1 week to fill a recruit 3 weeks faster to completion vs. other vendors 33 wear tests in under 3 years Hanes Brands…
Read articleMar 14, 2025
March 2025's Future of Beauty Innovation event brought together top beauty and personal care experts to share insights on emerging trends, challenges, and opportunities within the beauty industry. From cutting-edge…
Read articleMar 13, 2025
''Less is more'' can be true in product development, but it's crucial you know exactly what to cut from your product—especially if the goal is to reduce costs, while also keeping customers happy.
Read articleMar 13, 2025
This is probably not the first article you're reading that advertises to have the best focus group questions out there. Yet you still haven't found those golden questions that would solve the mysteries your consumers…
Read articleMar 12, 2025
Whether out of a desire to offer customers something new, or due to external pressures, consumer packaged goods (CPG) companies are always innovating. From unexpected, sustainably farmable ingredients (like seaweed) to…
Read articleMar 12, 2025
You’re racing to gather timely consumer feedback to keep your product launch on track without costly delays, but the data is overwhelming. Perhaps you’ve got multiple product iterations, and the testing cycles are…
Read articleFeb 27, 2025
Packaging is to people perusing department store shelves what your personality is to networking event attendees: a “make-or-break” first impression. Just as you might agonize over how you came across to someone you just…
Read articleFeb 27, 2025
If your customers are joining together in a chorus of “What is this $#!& that nobody asked for!?” — you know you’ve got a problem.
Read articleFeb 17, 2025
Research for product development is a funny thing. The metrics that look great in your marketing meetings may not tell the story of how your product actually performs in consumers' homes. So while your team is bringing…
Read articleFeb 12, 2025
Congratulations! You've completed your project on Highlight - and now you're onto the fun part - the Insights experience in the platform. On more longstanding, built-out, or enterprise teams, you may have a turnkey,…
Read articleJan 23, 2025
Highlight had the pleasure of attending Texworld NYC , the leading textile event connecting global textile manufacturers, fabric sourcing companies, and sustainable fabric suppliers with buyers from across the U.S.…
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