Research best practices

How to Use Product Benchmarking to Your Advantage

“Mirror, mirror, on the wall, who’s selling the best microwave bacon of all?”

How to Choose a Consumer Product Testing Company

You know you need data to build the best possible product. But there’s still so much more to decide.

Customer Insights Analysis for Cost Savings

Who are your customers, and why would they buy a product like yours? Or — if you’re having trouble staying on grocery store shelves — why might they NOT be buying it, and how can you change that?

What is a Screener for a Survey?

Screeners for surveys are your first line of defense against people looking for freebies, or participants messing up your data. But the goal of survey screeners isn't just to filter out unqualified respondents — it's to…

Spotlight: Tierney Wilson of Sakara

Tierney Wilson is a marketing leader with a long track record of scaling and transforming diverse businesses within the retail, fashion, beauty and CPG sectors. Now as Chief Marketing and Digital Officer at Sakara, she…

5 Things You Might Have Missed at Showcase 2024

Market Research Questions: A Complete Guide for CPG Brands

IHUT Testing: Your Fast Track to Product Development Success

Whether you’re a budding entrepreneur with a great idea for a new product, or a member of a sensory or insights team on one of the world’s largest CPG brands, there’s a lot of risk to launching a new product out into…

Discover the Highlight Platform

The Highlight team is excited to debut a newly reimagined and even more powerful, insightful product testing platform. In 2023, Highlight first launched our platform to revolutionize the product testing industry. This…

Spotlight: Tracy Luckow of Whipnotic

Tracy Luckow is an entrepreneur with expertise across CPG, including everything from innovation and consumer insights to building and developing high-performance teams. She spent decades honing her passion for…

5 Lessons Legacy CPG Brands Learn from Emerging Brands

The product innovation process has changed tremendously over the past decade–for some companies, that is.

In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

Product developers and researchers are constantly thinking about the best ways to test product . CLTs (central location tests) and IHUTs (in home usage tests) each have their time and place: smaller-scale CLTs for early…