Product testing research, consumer insights, and innovation best practices from the Highlight team.
Jun 22, 2021
As the driving force behind what is now the Highlight consumer and client experience, Ethan Kellough, Highlight’s CPTO and Founder has been at the forefront of the technological development. With years of product design…
Read articleJun 8, 2021
For the second year in a row, Highlight is excited to be a proud partner of ImpactSKU!
Read articleMay 3, 2021
For Women’s History month back in March, Highlight worked with multiple women-owned brands to provide pro bono insights to enable continued growth + success. As Highlight is a woman-founded company as well, we know…
Read articleApr 7, 2021
Our community of brands and Highlighters makes Highlight what we are today. Every month, we give back to our community by offering pro bono work for value-aligned brands we believe in.
Read articleMar 22, 2021
In-home usage tests (IHUTs for short) are nothing new in product research, but they have entered a new era—faster turnarounds, smarter recruiting, and decision-ready insights at a pace insights and innovation teams can…
Read articleMar 3, 2021
Product testing is the process of gathering feedback directly from potential customers about your product. Teams use it to surface a wide range of insights—usage behavior, consumer preferences, and reactions to a…
Read articleMar 3, 2021
By Emma Steele Jump to Highlight's 24 CPG innovation solutions at the bottom of this post! Launching new products is hard. Innovation today is more challenging than ever, in a rapidly changing landscape of consumer…
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