Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Jul 12, 2021
How to Design Sensory Tests During the Prototyping Stage
The Five Sensory Test Design Principles Product development has become a data-driven, practically data-obsessed, process. With insights being core to more and more steps along the product development lifecycle, we…
Read article - Jun 22, 2021
Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough
As the driving force behind what is now the Highlight consumer and client experience, Ethan Kellough, Highlight’s CPTO and Founder has been at the forefront of the technological development. With years of product design…
Read article - Jun 9, 2021
Agile Message Optimization for Biena Chickpea Snacks
Challenge This brand came to us as an emerging player in the snack category, wanting to understand: Name resonance and mission statement refinement New message optimization and fit with product Channel optimization for…
Read article - Jun 9, 2021
Agile At Home Learning for SnackFutures
Challenge The SnackFutures sensory team at Mondelēz International came to us in April 2021 for support in launching a new sustainable snack product under one of its emerging brands. SnackFutures needed to test the…
Read article - Jun 8, 2021
ImpactSKU x Highlight 2021 for CPG product teams
For the second year in a row, Highlight is excited to be a proud partner of ImpactSKU!
Read article - May 18, 2021
Message Optimization for Ocean Spray
Challenge Ocean Spray came to us in October 2020 for support in launching its newest brand, Atoka. As the first brand to emerge from its Lighthouse Incubator and Ocean Spray’s first foray into the D2C market , Ocean…
Read article - May 3, 2021
The March Highlight: Women's History Month
For Women’s History month back in March, Highlight worked with multiple women-owned brands to provide pro bono insights to enable continued growth + success. As Highlight is a woman-founded company as well, we know…
Read article - Apr 7, 2021
The February Highlight: Black History Month
Our community of brands and Highlighters makes Highlight what we are today. Every month, we give back to our community by offering pro bono work for value-aligned brands we believe in.
Read article - Mar 22, 2021
In-home Usage Testing: Debunking 10 IHUT Myths
In-home usage tests (IHUTs for short) are nothing new in product research, but they have entered a new era—faster turnarounds, smarter recruiting, and decision-ready insights at a pace insights and innovation teams can…
Read article - Mar 3, 2021
Product Testing for Beginners: Is It Legit?
Product testing is the process of gathering feedback directly from potential customers about your product. Teams use it to surface a wide range of insights—usage behavior, consumer preferences, and reactions to a…
Read article - Mar 3, 2021
CPG Product Development Innovation in 5 Steps
By Emma Steele Jump to Highlight's 24 CPG innovation solutions at the bottom of this post! Launching new products is hard. Innovation today is more challenging than ever, in a rapidly changing landscape of consumer…
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