Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Jul 7, 2025
Highlights from Highlight Spark
This past June, over 300 registrants joined us for Highlight’s virtual event for product innovators and renovators: Highlight Spark. At Spark, guest speakers from top consumer brands shared their insights to building…
Read article - Jul 7, 2025
X Concept Testing Questions to Validate Your Product Ideas
When you're conducting concept testing in combination with IHUT (in-home usage testing), you gain access to questions that simply aren't possible in traditional survey environments. These questions capture genuine usage…
Read article - Jul 7, 2025
Concept Screening For Real-Life Success
Concept screening is a vital step in the product development process. If you don't stop to think–and test!–if an idea is actually good, you can quickly go down an expensive rabbit hole. But most concept screening…
Read article - Jul 1, 2025
How explorer cold brew refined their brand in just 10 days
When you're launching a new beverage brand, every detail matters—from your product positioning to the words on your website. For Explorer Cold Brew , an emerging player in the competitive cold brew market, understanding…
Read article - Jul 1, 2025
Agile product testing: Hand sanitizer brand success story
The hand sanitizer market exploded during the pandemic, but by February 2021, the initial surge was settling into a new normal. For established brands, this meant one thing: innovation or stagnation. A well-known hand…
Read article - Jul 1, 2025
Pilot Pens: 90% survey response in pre-launch testing
Pilot Pens wanted to understand what sets their products apart in a crowded market, but they were concerned about the shortcomings of traditional market research. Focus groups can't replicate real writing conditions,…
Read article - Jul 1, 2025
Journ Beauty: 90% survey response in pre-launch testing
When Sara, CEO and Founder of Journ Beauty, approached the pre-launch phase for her tinted eye serum, she faced a challenge familiar to many emerging beauty brands: how do you gather meaningful consumer insights across…
Read article - Jul 1, 2025
How Bare Hands got product feedback in 4 days (case study)
As an emerging brand in the crowded personal care space, Bare Hands faced a classic startup dilemma. They had developed natural nail and footcare products that they believed could disrupt the market, but they needed to…
Read article - Jul 1, 2025
How Fable Food cut product testing time by 83% in 12 days
In January 2023, Fable Food faced a critical decision point. The innovative plant-based food company had developed two different formulas for their mushroom burger patty: their current in-market version and a promising…
Read article - Jul 1, 2025
Tree Top cuts product launch time by 50% with smart testing
Picture this: you're on the verge of launching a new kids' product, but you have five different flavors and textures to choose from. The clock is ticking, retailers are waiting, and you need to make the right call—fast.…
Read article - Jul 1, 2025
Kids' snack brand gets retailer data in 14 days with IHUT
The better-for-you kids' snack market is booming, but breaking through the noise requires more than just a great product—it demands data that proves your worth to major retailers. BloxSnacks discovered this firsthand…
Read article - Jul 1, 2025
Meet the new Highlight brand identity
What began as a scrappy, first-of-its-kind in-home product testing startup has grown into something far bigger, faster, and smarter: a purpose-built product research platform designed to empower modern product teams at…
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