Product testing research, consumer insights, and innovation best practices from the Highlight team.
Jul 1, 2025
When Sara, CEO and Founder of Journ Beauty, approached the pre-launch phase for her tinted eye serum, she faced a challenge familiar to many emerging beauty brands: how do you gather meaningful consumer insights across…
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As an emerging brand in the crowded personal care space, Bare Hands faced a classic startup dilemma. They had developed natural nail and footcare products that they believed could disrupt the market, but they needed to…
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In January 2023, Fable Food faced a critical decision point. The innovative plant-based food company had developed two different formulas for their mushroom burger patty: their current in-market version and a promising…
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Picture this: you're on the verge of launching a new kids' product, but you have five different flavors and textures to choose from. The clock is ticking, retailers are waiting, and you need to make the right call—fast.…
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The better-for-you kids' snack market is booming, but breaking through the noise requires more than just a great product—it demands data that proves your worth to major retailers. BloxSnacks discovered this firsthand…
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What began as a scrappy, first-of-its-kind in-home product testing startup has grown into something far bigger, faster, and smarter: a purpose-built product research platform designed to empower modern product teams at…
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Launching a new kitchen appliance into a competitive market is like brewing the perfect cup of coffee – one wrong move and you're left with a bitter taste. For a leading kitchen appliance brand ready to introduce their…
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Making claims in the women’s supplements space is easy—proving them is hard. Wile , a brand focused on perimenopause support, found themselves at a crossroads. They had developed what they believed was an effective…
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When Clorox's Cleaning team needed to validate their new home cleaning product before launch, they faced a common challenge: how to gather quality consumer feedback fast enough to refine their go-to-market strategy…
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If you’d like to make your product more or less appealing to people in your target customer base, you’ve got plenty of options. You can lower the price, change the color, add a new feature … and so on.
Read articleJul 1, 2025
Most people involved in product testing research aren’t looking to stroke their egos by intentionally designing biased studies that validate their ideas and preferences. They’re looking for the cold, hard truth so that…
Read articleJun 6, 2025
Concept testing is a classic form of market research. To the uninitiated, it may seem straight forward: place multiple concepts in front of a respondent and ask them to choose their favorite.
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