Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Jul 1, 2025
Journ Beauty: 90% survey response in pre-launch testing
When Sara, CEO and Founder of Journ Beauty, approached the pre-launch phase for her tinted eye serum, she faced a challenge familiar to many emerging beauty brands: how do you gather meaningful consumer insights across…
Read article - Jul 1, 2025
How Bare Hands got product feedback in 4 days (case study)
As an emerging brand in the crowded personal care space, Bare Hands faced a classic startup dilemma. They had developed natural nail and footcare products that they believed could disrupt the market, but they needed to…
Read article - Jul 1, 2025
How Fable Food cut product testing time by 83% in 12 days
In January 2023, Fable Food faced a critical decision point. The innovative plant-based food company had developed two different formulas for their mushroom burger patty: their current in-market version and a promising…
Read article - Jul 1, 2025
Tree Top cuts product launch time by 50% with smart testing
Picture this: you're on the verge of launching a new kids' product, but you have five different flavors and textures to choose from. The clock is ticking, retailers are waiting, and you need to make the right call—fast.…
Read article - Jul 1, 2025
Kids' snack brand gets retailer data in 14 days with IHUT
The better-for-you kids' snack market is booming, but breaking through the noise requires more than just a great product—it demands data that proves your worth to major retailers. BloxSnacks discovered this firsthand…
Read article - Jul 1, 2025
Meet the new Highlight brand identity
What began as a scrappy, first-of-its-kind in-home product testing startup has grown into something far bigger, faster, and smarter: a purpose-built product research platform designed to empower modern product teams at…
Read article - Jul 1, 2025
IHUT coffee machine testing: 40 users, 100% completion rate
Launching a new kitchen appliance into a competitive market is like brewing the perfect cup of coffee – one wrong move and you're left with a bitter taste. For a leading kitchen appliance brand ready to introduce their…
Read article - Jul 1, 2025
How Wile used longitudinal testing to validate claims
Making claims in the women’s supplements space is easy—proving them is hard. Wile , a brand focused on perimenopause support, found themselves at a crossroads. They had developed what they believed was an effective…
Read article - Jul 1, 2025
How Clorox implemented claims testing for better products
When Clorox's Cleaning team needed to validate their new home cleaning product before launch, they faced a common challenge: how to gather quality consumer feedback fast enough to refine their go-to-market strategy…
Read article - Jul 1, 2025
Conjoint Analysis: Best Practices & How-To Guide
If you’d like to make your product more or less appealing to people in your target customer base, you’ve got plenty of options. You can lower the price, change the color, add a new feature … and so on.
Read article - Jul 1, 2025
How to Eliminate Procedural Bias in Consumer Research
Most people involved in product testing research aren’t looking to stroke their egos by intentionally designing biased studies that validate their ideas and preferences. They’re looking for the cold, hard truth so that…
Read article - Jun 6, 2025
The Advantage of a Monadic Approach to Concept Testing
Concept testing is a classic form of market research. To the uninitiated, it may seem straight forward: place multiple concepts in front of a respondent and ask them to choose their favorite.
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