Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Jul 1, 2025
IHUT coffee machine testing: 40 users, 100% completion rate
Launching a new kitchen appliance into a competitive market is like brewing the perfect cup of coffee – one wrong move and you're left with a bitter taste. For a leading kitchen appliance brand ready to introduce their…
Read article - Jul 1, 2025
How Wile used longitudinal testing to validate claims
Making claims in the women’s supplements space is easy—proving them is hard. Wile , a brand focused on perimenopause support, found themselves at a crossroads. They had developed what they believed was an effective…
Read article - Jul 1, 2025
How Clorox implemented claims testing for better products
When Clorox's Cleaning team needed to validate their new home cleaning product before launch, they faced a common challenge: how to gather quality consumer feedback fast enough to refine their go-to-market strategy…
Read article - Jul 1, 2025
Conjoint Analysis: Best Practices & How-To Guide
If you’d like to make your product more or less appealing to people in your target customer base, you’ve got plenty of options. You can lower the price, change the color, add a new feature … and so on.
Read article - Jul 1, 2025
How to Eliminate Procedural Bias in Consumer Research
Most people involved in product testing research aren’t looking to stroke their egos by intentionally designing biased studies that validate their ideas and preferences. They’re looking for the cold, hard truth so that…
Read article - Jun 6, 2025
The Advantage of a Monadic Approach to Concept Testing
Concept testing is a classic form of market research. To the uninitiated, it may seem straight forward: place multiple concepts in front of a respondent and ask them to choose their favorite.
Read article - Jun 4, 2025
Product-Market Fit for US Launch
Who: Eatiful
Read article - Jun 4, 2025
Ace your SKU optimization with TURF analysis
You’re responsible for product development innovation at a kombucha company, and you’re hoping to get some new, kombucha-curious customers hooked on your brand. One great thing about kombucha is that flavor options are…
Read article - Jun 4, 2025
Consumer Research Platforms: Choose for Your Customers, Not Your Convenience
Most consumer research platform decisions are made based on incomplete wishlists. Teams compare pricing tiers, count survey features, and evaluate dashboards that can do all kinds of tricks. And while all of that…
Read article - Jun 4, 2025
How to Choose A Consumer-Centric Contract Manufacturer
Finding a contract manufacturer and establishing a successful partnership is not just about what looks good on paper. What matters much more, is what people value–but how do you find a partnership that prioritizes that?
Read article - Jun 4, 2025
How to Manage Supply Chain Disruptions
Poor supply chains, they really can’t catch a break these days!
Read article - May 29, 2025
Highlight Recruited Pregnant People for Product Testing
Key success metrics 109%
Read article
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