Research best practices

Product-Market Fit for US Launch

Who: Eatiful

Ace your SKU optimization with TURF analysis

You’re responsible for product development innovation at a kombucha company, and you’re hoping to get some new, kombucha-curious customers hooked on your brand. One great thing about kombucha is that flavor options are…

Consumer Research Platforms: Choose for Your Customers, Not Your Convenience

Most consumer research platform decisions are made based on incomplete wishlists. Teams compare pricing tiers, count survey features, and evaluate dashboards that can do all kinds of tricks. And while all of that…

How to Choose A Consumer-Centric Contract Manufacturer

Finding a contract manufacturer and establishing a successful partnership is not just about what looks good on paper. What matters much more, is what people value–but how do you find a partnership that prioritizes that?

How to Manage Supply Chain Disruptions

Poor supply chains, they really can’t catch a break these days!

Highlight Recruited Pregnant People for Product Testing

Key success metrics 109%

How to Save Money with Concept Testing

Removing Red Dye from a leading beverage brand

Key success metrics 500

Meet Sensory Scientist Alex Maxwell

Get to know our team of research professionals better! You already know Research Director Lauren Rappaport . This spring, Highlight was delighted to welcome Research Director Alex Maxwell to the team, too. Alex is a…

How to Identify White Space Opportunities

Market Research Analysis: Get Real Data, Not Delulu

Protect Your Brand with Claims Substantiation