Research best practices

Product testing research, consumer insights, and innovation best practices from the Highlight team.

Jun 4, 2025
Product-Market Fit for US Launch
Who: Eatiful
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Jun 4, 2025
Ace your SKU optimization with TURF analysis
You’re responsible for product development innovation at a kombucha company, and you’re hoping to get some new, kombucha-curious customers hooked on your brand. One great thing about kombucha is that flavor options are…
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Jun 4, 2025
Consumer Research Platforms: Choose for Your Customers, Not Your Convenience
Most consumer research platform decisions are made based on incomplete wishlists. Teams compare pricing tiers, count survey features, and evaluate dashboards that can do all kinds of tricks. And while all of that…
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Jun 4, 2025
How to Choose A Consumer-Centric Contract Manufacturer
Finding a contract manufacturer and establishing a successful partnership is not just about what looks good on paper. What matters much more, is what people value–but how do you find a partnership that prioritizes that?
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Jun 4, 2025
How to Manage Supply Chain Disruptions
Poor supply chains, they really can’t catch a break these days!
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May 29, 2025
Highlight Recruited Pregnant People for Product Testing
Key success metrics 109%
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May 14, 2025
How to Save Money with Concept Testing
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May 12, 2025
Removing Red Dye from a leading beverage brand
Key success metrics 500
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May 8, 2025
Meet Sensory Scientist Alex Maxwell
Get to know our team of research professionals better! You already know Research Director Lauren Rappaport . This spring, Highlight was delighted to welcome Research Director Alex Maxwell to the team, too. Alex is a…
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May 7, 2025
How to Identify White Space Opportunities
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May 7, 2025
Market Research Analysis: Get Real Data, Not Delulu
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May 7, 2025
Protect Your Brand with Claims Substantiation
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