Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Nov 1, 2023
WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023
“The world is changing faster than ever before.” A familiar proclamation that we have all read, felt, internalized, and - dare I say - likely become a bit numb to as we continue to see just how dauntingly fast the world…
Read article - Aug 15, 2023
Highlight Raises $18M Series A for Product Research
Dear Highlight community,
Read article - Jun 20, 2023
The Market Research Timeline: Methodologies and Tech Advancements
Market research has come a long way since its early days in the 1920s. In those days, advertising effectiveness was measured using the Starch Test, which involved door-to-door canvassing to determine how well ads in…
Read article - May 18, 2023
Why Legacy Brands Need Alienation Testing
Evolving with consumer tastes is challenging. The market demands change, and consumers crave novelty. But with every product update, companies risk alienating long-time devotees. Take the example of Oreo. This…
Read article - Apr 4, 2023
Claims Testing to Stay Ahead in Uncertain Times
In today's hyper-competitive marketplace, companies must continually innovate and improve their products to stay ahead of the competition. One crucial aspect of product testing is claims testing, which helps companies…
Read article - Feb 23, 2023
Taste and Sensory Tests for Unforgettable Products
As any product researcher or sensory scientist knows, taste tests and sensory tests are essential in the product development process. They help to ensure that products meet consumer expectations and preferences, and can…
Read article - Jan 30, 2023
Tech-Enabled In-home Usage Testing for Better Products | Highlight
Tech-Enabled In-home Usage Testing for Better Products In-home usage tests (IHUTs) are an important tool for product researchers, sensory scientists, and consumer insights professionals. But IHUTs can be expensive and…
Read article - Jan 6, 2023
Streamlining Concept Testing with Technology | Highlight
The consumer packaged goods (CPG) industry is an ever-evolving landscape. This means that manufacturers and marketers must constantly stay abreast of the latest trends and technologies to ensure their products remain…
Read article - Nov 28, 2022
Recap: Highlight @ TMRE 2022 for CPG product teams
Didn’t catch the Highlight team or their session at The Market Research Event this year? We’ve got your back with the event “highlights” you don’t want to miss.
Read article - Nov 23, 2022
Founder Spotlight: Nikki Seaman of Freestyle Snacks
Nikki Seaman, founder and CEO of Freestyle Snacks , is reinventing olive snacking—marinated olives in liquid-free packaging built for on-the-go enjoyment. In this Founder Spotlight, Nikki shares how product testing…
Read article - Sep 21, 2022
Alcohol Product Testing: The Top 5 Use Cases
What’s inside the can or bottle is critical for consumers to keep coming back for more, but ensuring that product is perfect has been traditionally very difficult - until now. Liquid testing is key, and Highlight has…
Read article - Aug 22, 2022
Founder Spotlight: Fiona Co Chan of Youthforia
Fiona Co Chan is the founder and CEO of Youthforia , a beauty company that revolutionized the way we think about makeup. Youthforia was founded on the idea that makeup should be an extension of skincare — made with…
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