Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Mar 15, 2024
22 Brand Collabs Bringing Innovation to Food & Beverage Shelves
Are we living through a new era of “the brand collab”?
Read article - Mar 4, 2024
What Sensory Testing Really Means to a Consumer Research Scientist
Our enjoyment of a product begins long before we start consuming it.
Read article - Feb 22, 2024
How Highlight cultivates an engaged community of product testers
At Highlight, people make all the difference. Whether we’re talking about our team of product research thought leaders, our customers, or our leadership team , it’s the amazing people that enable us to build better…
Read article - Jan 29, 2024
Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team
Highlight continues its impressive growth journey with leadership team expansion Highlight is excited to announce a newly evolved leadership team to support and drive our mission to help build better products–for people…
Read article - Jan 16, 2024
5 Predictions for Packaging Innovations in 2024
Whether you’re in the business of coffee makers, underwear, or salty snacks, your packaging matters—a lot. Unfortunately, though, it’s not easy to get packaging right. With so many factors to consider, there are so many…
Read article - Nov 14, 2023
Benefits of A Human-First Approach in Business Development
Sales is all about numbers, right? Quotas, pipelines, the grind. But here’s the thing: none of that matters without the human connection. That’s what really drives success.
Read article - Nov 1, 2023
WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023
“The world is changing faster than ever before.” A familiar proclamation that we have all read, felt, internalized, and - dare I say - likely become a bit numb to as we continue to see just how dauntingly fast the world…
Read article - Aug 15, 2023
Highlight Raises $18M Series A for Product Research
Dear Highlight community,
Read article - Jun 20, 2023
The Market Research Timeline: Methodologies and Tech Advancements
Market research has come a long way since its early days in the 1920s. In those days, advertising effectiveness was measured using the Starch Test, which involved door-to-door canvassing to determine how well ads in…
Read article - May 18, 2023
Why Legacy Brands Need Alienation Testing
Evolving with consumer tastes is challenging. The market demands change, and consumers crave novelty. But with every product update, companies risk alienating long-time devotees. Take the example of Oreo. This…
Read article - Apr 4, 2023
Claims Testing to Stay Ahead in Uncertain Times
In today's hyper-competitive marketplace, companies must continually innovate and improve their products to stay ahead of the competition. One crucial aspect of product testing is claims testing, which helps companies…
Read article - Feb 23, 2023
Taste and Sensory Tests for Unforgettable Products
As any product researcher or sensory scientist knows, taste tests and sensory tests are essential in the product development process. They help to ensure that products meet consumer expectations and preferences, and can…
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