Product testing research, consumer insights, and innovation best practices from the Highlight team.
Nov 1, 2023
“The world is changing faster than ever before.” A familiar proclamation that we have all read, felt, internalized, and - dare I say - likely become a bit numb to as we continue to see just how dauntingly fast the world…
Read articleAug 15, 2023
Dear Highlight community,
Read articleJun 20, 2023
Market research has come a long way since its early days in the 1920s. In those days, advertising effectiveness was measured using the Starch Test, which involved door-to-door canvassing to determine how well ads in…
Read articleMay 18, 2023
Evolving with consumer tastes is challenging. The market demands change, and consumers crave novelty. But with every product update, companies risk alienating long-time devotees. Take the example of Oreo. This…
Read articleApr 4, 2023
In today's hyper-competitive marketplace, companies must continually innovate and improve their products to stay ahead of the competition. One crucial aspect of product testing is claims testing, which helps companies…
Read articleFeb 23, 2023
As any product researcher or sensory scientist knows, taste tests and sensory tests are essential in the product development process. They help to ensure that products meet consumer expectations and preferences, and can…
Read articleJan 30, 2023
Tech-Enabled In-home Usage Testing for Better Products In-home usage tests (IHUTs) are an important tool for product researchers, sensory scientists, and consumer insights professionals. But IHUTs can be expensive and…
Read articleJan 6, 2023
The consumer packaged goods (CPG) industry is an ever-evolving landscape. This means that manufacturers and marketers must constantly stay abreast of the latest trends and technologies to ensure their products remain…
Read articleNov 28, 2022
Didn’t catch the Highlight team or their session at The Market Research Event this year? We’ve got your back with the event “highlights” you don’t want to miss.
Read articleNov 23, 2022
Nikki Seaman, founder and CEO of Freestyle Snacks , is reinventing olive snacking—marinated olives in liquid-free packaging built for on-the-go enjoyment. In this Founder Spotlight, Nikki shares how product testing…
Read articleSep 21, 2022
What’s inside the can or bottle is critical for consumers to keep coming back for more, but ensuring that product is perfect has been traditionally very difficult - until now. Liquid testing is key, and Highlight has…
Read articleAug 22, 2022
Fiona Co Chan is the founder and CEO of Youthforia , a beauty company that revolutionized the way we think about makeup. Youthforia was founded on the idea that makeup should be an extension of skincare — made with…
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