Product testing research, consumer insights, and innovation best practices from the Highlight team.
Jun 11, 2024
Marguerite Zabar Mariscal is the CEO of the food brand Momofuku. Marguerite joined Momofuku in 2011 as an intern. She took on design and communications for the group and was named Brand Director in 2016. In 2018, she…
Read articleMay 31, 2024
“Promotes healthy digestion”
Read articleMay 23, 2024
Historically, in-home usage testing (IHUT) and physical product testing has been costly, slow, and complicated. It’s hard to build and cultivate a nationwide panel of high-quality Highlighters . It’s hard to source and…
Read articleApr 25, 2024
By Lukas Cartmell For product development teams, testing products with consumers for honest feedback is a crucial step to pre-launch validation or post-launch renovation. While in-home usage testing , or IHUT , is a…
Read articleApr 16, 2024
At Highlight, we’re on a mission to help companies build better products for people and the planet. It’s important to us that brands have the consumer insights they need to build eco-friendly products that shoppers will…
Read articleMar 28, 2024
By John Eigenbrood
Read articleMar 15, 2024
Are we living through a new era of “the brand collab”?
Read articleMar 4, 2024
Our enjoyment of a product begins long before we start consuming it.
Read articleFeb 22, 2024
At Highlight, people make all the difference. Whether we’re talking about our team of product research thought leaders, our customers, or our leadership team , it’s the amazing people that enable us to build better…
Read articleJan 29, 2024
Highlight continues its impressive growth journey with leadership team expansion Highlight is excited to announce a newly evolved leadership team to support and drive our mission to help build better products–for people…
Read articleJan 16, 2024
Whether you’re in the business of coffee makers, underwear, or salty snacks, your packaging matters—a lot. Unfortunately, though, it’s not easy to get packaging right. With so many factors to consider, there are so many…
Read articleNov 14, 2023
Sales is all about numbers, right? Quotas, pipelines, the grind. But here’s the thing: none of that matters without the human connection. That’s what really drives success.
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