Research best practices
Product testing research, consumer insights, and innovation best practices from the Highlight team.
- Jun 11, 2024
Spotlight: Marguerite Mariscal of Momofuku
Marguerite Zabar Mariscal is the CEO of the food brand Momofuku. Marguerite joined Momofuku in 2011 as an intern. She took on design and communications for the group and was named Brand Director in 2016. In 2018, she…
Read article - May 31, 2024
What is Claims Testing? for CPG product teams
“Promotes healthy digestion”
Read article - May 23, 2024
18 FAQs About Highlight's In-Home Usage Testing Platform
Historically, in-home usage testing (IHUT) and physical product testing has been costly, slow, and complicated. It’s hard to build and cultivate a nationwide panel of high-quality Highlighters . It’s hard to source and…
Read article - Apr 25, 2024
11 Proven Wear Testing Method for Apparel Brands
By Lukas Cartmell For product development teams, testing products with consumers for honest feedback is a crucial step to pre-launch validation or post-launch renovation. While in-home usage testing , or IHUT , is a…
Read article - Apr 16, 2024
Companies Building Better Products for the Planet
At Highlight, we’re on a mission to help companies build better products for people and the planet. It’s important to us that brands have the consumer insights they need to build eco-friendly products that shoppers will…
Read article - Mar 28, 2024
21 Questions BevAlc Brands Can Answer with Product Testing
By John Eigenbrood
Read article - Mar 15, 2024
22 Brand Collabs Bringing Innovation to Food & Beverage Shelves
Are we living through a new era of “the brand collab”?
Read article - Mar 4, 2024
What Sensory Testing Really Means to a Consumer Research Scientist
Our enjoyment of a product begins long before we start consuming it.
Read article - Feb 22, 2024
How Highlight cultivates an engaged community of product testers
At Highlight, people make all the difference. Whether we’re talking about our team of product research thought leaders, our customers, or our leadership team , it’s the amazing people that enable us to build better…
Read article - Jan 29, 2024
Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team
Highlight continues its impressive growth journey with leadership team expansion Highlight is excited to announce a newly evolved leadership team to support and drive our mission to help build better products–for people…
Read article - Jan 16, 2024
5 Predictions for Packaging Innovations in 2024
Whether you’re in the business of coffee makers, underwear, or salty snacks, your packaging matters—a lot. Unfortunately, though, it’s not easy to get packaging right. With so many factors to consider, there are so many…
Read article - Nov 14, 2023
Benefits of A Human-First Approach in Business Development
Sales is all about numbers, right? Quotas, pipelines, the grind. But here’s the thing: none of that matters without the human connection. That’s what really drives success.
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