Research best practices

Market Research Questions: A Complete Guide for CPG Brands

IHUT Testing: Your Fast Track to Product Development Success

Whether you’re a budding entrepreneur with a great idea for a new product, or a member of a sensory or insights team on one of the world’s largest CPG brands, there’s a lot of risk to launching a new product out into…

Discover the Highlight Platform

The Highlight team is excited to debut a newly reimagined and even more powerful, insightful product testing platform. In 2023, Highlight first launched our platform to revolutionize the product testing industry. This…

Spotlight: Tracy Luckow of Whipnotic

Tracy Luckow is an entrepreneur with expertise across CPG, including everything from innovation and consumer insights to building and developing high-performance teams. She spent decades honing her passion for…

5 Lessons Legacy CPG Brands Learn from Emerging Brands

The product innovation process has changed tremendously over the past decade–for some companies, that is.

5 Reasons Brands Are Shifting to In-Home Usage Testing

Product developers and researchers are constantly thinking about the best ways to test product. In the past few years, we've seen an exponential increase in the use of in-home usage tests. Here are five reasons why…

Spotlight: Marguerite Mariscal of Momofuku

Marguerite Zabar Mariscal is the CEO of the food brand Momofuku. Marguerite joined Momofuku in 2011 as an intern. She took on design and communications for the group and was named Brand Director in 2016. In 2018, she…

What is Claims Testing? for CPG product teams

“Promotes healthy digestion”

18 FAQs About Highlight's In-Home Usage Testing Platform

Historically, in-home usage testing (IHUT) and physical product testing has been costly, slow, and complicated. It’s hard to build and cultivate a nationwide panel of high-quality Highlighters . It’s hard to source and…

11 Proven Wear Testing Method for Apparel Brands

By Lukas Cartmell For product development teams, testing products with consumers for honest feedback is a crucial step to pre-launch validation or post-launch renovation. While in-home usage testing , or IHUT , is a…

Companies Building Better Products for the Planet

At Highlight, we’re on a mission to help companies build better products for people and the planet. It’s important to us that brands have the consumer insights they need to build eco-friendly products that shoppers will…

21 Questions BevAlc Brands Can Answer with Product Testing

By John Eigenbrood